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The LEGO Group

Brand Designer Specialist (Parental Cover)

Sorry, this job was removed at 04:32 p.m. (EST) on Friday, Jul 11, 2025
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In-Office
Billund, Syddanmark
In-Office
Billund, Syddanmark

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Job Description

The LEGO Brand team is a creative powerhouse within Our LEGO Agency, responsible for shaping how the LEGO brand is perceived around the world. We drive compelling, unified brand experiences across every touchpoint while safeguarding the integrity of one of the world’s most beloved brands. 

As a Brand Design Specialist, you’ll play a pivotal role in evolving the global identity of the LEGO brands, ensuring they remain future-facing, consistent, and inspiring across every channel.

This is a 12-month fixed-term contract covering parental leave.

Core Responsibilities

  • Develop and maintain the LEGO Global Brand Identity, ensuring alignment with the LEGO values and delivering consistent, high-quality brand experiences across all platforms and touchpoints. 

  • Provide brand design consulting support across a wide range of media and applications, including global and local campaigns, packaging, digital applications, social media and more. 

  • Collaborate with multiple teams to drive alignment on brand strategy, creative concepts, campaign development, and execution.

  • Have strong people management and leadership skills in order to inspire the creative team.

  • Lead multiple projects from conception to completion in accordance with deadlines.

  • Excellent interpersonal skills to clearly and effectively communicate the creative vision, concepts, ideas, and solutions to stakeholders, internal teams, and clients.

Design experience:

  • 10 + years experience at a product or brand level.

  • Expert in Adobe CS software. Motion Design is a plus. 

  • Proven ability to design brand identities and for various touchpoints (print, digital, environmental, etc).

  • Experience providing art direction and have strong skills in all phases of the design process (research, strategy, design, and execution).

Qualifications:

  • Demonstrated experience using design thinking and creative problem solving

  • Strong organization, communication, storytelling, and relationship management skills.

  • Needs strong evidence of an analytical approach and sound judgment in decision making.

  • Minor travel will be required.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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