Brand Marketing Lead - New York, NY

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees.

We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission.

We’re looking for a Brand Marketing Lead to define and scale Blackbird’s brand identity across every consumer touchpoint. This is a senior, hybrid role at the intersection of brand strategy, creative direction, and storytelling. You’ll own how Blackbird is positioned in the world—crafting the strategy, systems, and narratives that shape how people understand, experience, and connect with our brand.

You’ll lead the development of our brand and communications strategy, steward our visual and verbal identity, and partner cross-functionally to ensure every expression of the brand ladders up to a clear, consistent, and compelling story. This role works closely with leaders across Marketing, Product, Design, and Loyalty to align creative strategy with business goals, deepen brand affinity, and drive growth.

You’ll oversee a small but strong team, manage creative partners, and build the frameworks that will guide how Blackbird shows up today-and evolves over time.

• Define and evolve Blackbird’s long-term brand strategy and positioning, ensuring the narrative reflects our vision, values, and differentiation in market

• Develop the creative and communications strategy that connects brand storytelling with product and business objectives

• Shape the overarching campaign architecture and lead concept development, ensuring ideas, copy, and design work together seamlessly across paid, owned, and experiential channels

• Partner with Product and Partner Marketing to translate product strategy and loyalty mechanics into cohesive, emotionally resonant brand storytelling

• Collaborate with Design to evolve and uphold the visual identity system and brand guidelines across every internal and external surface

• Lead and mentor a multidisciplinary team (Content, Video, and freelance creatives), fostering a culture of creative excellence and innovation that spans owned and operated channels

• Establish scalable frameworks and toolkits that enable consistency, creativity, and speed across teams and partners

• Serve as brand steward across the company, influencing how teams think, communicate, and design with the brand in mind

• Represent the voice of the brand-guiding tone, message, and storytelling across campaigns, communications, and product experiences

• 10+ years of experience in brand, content, or creative marketing-ideally in consumer tech, lifestyle, or hospitality brands

• Track record of defining and evolving brand identity (tone, story, visual) and overseeing campaign creative strategy from concept through execution across paid, owned, and experiential channels

• Strong editorial instincts and portfolio spanning email, social, blog, and brand storytelling; high taste level with a strong eye for design

• Hands-on experience leading and collaborating with writers, designers, and creative partners, and developing guidelines/toolkits that scale across teams

• Strong cross-functional collaborator with Product, Marketing, and Design; comfortable with tools like Figma, Notion, or CMS/email platforms

• Passion for restaurants, hospitality, or loyalty programs is a major plus

Nice to Haves

• Experience in editorial, creative direction, or agency brand strategy

• Background in journalism, publishing, or brand storytelling

• Experience launching and evolving brands in early-stage or high-growth environments

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from: $150,000-$175,000 USD. Disclosure in accordance with New York City's Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.

Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.

Join us and find out what the best work of your career could look like here at Blackbird.