Copywriter, Draftline

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $103,200 - $122,550, bonus and long term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:

Anheuser-Busch is looking for a copywriter to join draftLine, the company’s in-house creative agency. After only a few years, draftLine is ranked as a top 5 in-house agency by OneShow and is making headlines with amazing work, from Super Bowl spots to viral sensations. The ideal candidate has a conceptual mind, strong writing ability, and an obsession with internet culture. You will join a vibrant and robust internal creative team supported by insights-driven strategists and data analysts. It’s that sweet spot between agency life and in-house life you’ve been looking for. It will never get dull. You will flex your creativity on a wide range of assignments, from establishing a social media voice to creating video content and everything in-between. You will work closely with other talented creatives and brand teams to make Anheuser-Busch brands part of the conservation.

JOB RESPONSIBILITIES:

• Concept big, earned media ideas such as stunts, partnerships, and sharable video.

• Create and own the social voice for a brand(s) for multiple Social Channels (FB, Twitter, IG, etc.) 

• Ideate, plan and execute social media content of all kinds based on a brand’s brief

• Be all over trending topics so you can help drive impactful creative at the speed of culture.

• Write for video, OOH, packaging, social, digital and anything else you have an idea for.

• Be proactive – since we are close to the business, all ideas will always be welcomed and possible!

JOB QUALIFICATIONS:

• Portfolio of inspiring work

• 6+ year of agency or publisher experience

• 360 campaigns or strong digital campaigns

• Social media content ideation and creation

• Bachelor’s Degree

• Passion for beer, sports, music, food, entertainment, pop-culture and internet culture.

• Brainstorming integrated campaigns (a big idea executed multiple ways).

• Optimizing social media posts (language, tone and message) based on audience behavior.

• Writing clear, persuasive, original copy.

• Scriptwriting and production experience a plus.

• Working in close-knit creative partnerships with art directors and other copywriters.

• Amending, revising or redeveloping campaigns in response to feedback.

• Working on several campaigns at once on tight deadlines.

• Understanding brand goals, positioning, market and has general knowledge of competitors.

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!