About the role and team
We are looking for a Creative Director, Scaled Studio to lead the creative team responsible for developing and scaling high-quality brand and marketing work across markets, channels, and business priorities.
This role will oversee a team of copywriters and designers and will play a critical role in how we scale creative production globally. The team will set the creative direction, scale existing concepts and design systems, and partner closely with offshore and external production resources to deliver a high volume of work efficiently without compromising quality or brand consistency.
This is a hands-on creative leadership role for someone who understands both great creative work and how to operationalize it at scale. You will be responsible for raising the creative bar, building repeatable frameworks, coaching internal creative talent, and ensuring distributed production teams can execute with clarity, speed, and precision.
You will work closely with Brand, Creative, Product Marketing, Brand Operations, Production, and regional marketing teams.
What you’ll do
Lead the creative team
- Lead, coach, and develop a multidisciplinary team of copywriters and designers.
- Set a clear creative vision and quality bar for the Scaled Studio.
- Create an environment where creative teams can move quickly while maintaining strong craft and brand standards.
- Provide clear, actionable creative direction and feedback across a broad range of work, with a primary focus on owned channels.
- Build the capabilities of the team over time, including identifying skills gaps and future talent needs.
Set creative direction for scaled work
- Translate business, brand, and marketing strategy into clear creative direction for high-volume, multi-market execution.
- Lead the development of creative concepts, campaign extensions, toolkits, templates, modular systems, and channel-specific assets.
- Determine where work requires original creative thinking versus where existing systems and assets can be intelligently adapted.
- Ensure work is culturally relevant, channel appropriate, and consistent with the brand.
- Partner with senior creative leadership on how flagship creative ideas are translated into scalable systems.
Lead offshore and distributed creative delivery
- Establish the creative model for working with offshore and external production partners.
- Ensure offshore teams receive strong briefs, clear creative direction, templates, guardrails, and reference materials.
- Review and guide work produced by offshore resources, focusing internal creative time on the decisions that most influence quality.
- Build workflows that enable offshore teams to operate with increasing autonomy while maintaining the creative bar.
- Identify recurring execution issues and turn them into better systems, guidance, and training.
Build scalable creative systems
- Develop repeatable creative frameworks that allow the organization to produce more work without recreating solutions from scratch.
- Build and evolve templates, design systems, copy frameworks, playbooks, and modular asset structures.
- Partner with Brand Design and Brand Strategy teams to ensure scaled creative remains consistent with the broader brand system.
- Identify opportunities to use automation, AI, and emerging creative technologies to improve speed, quality, and efficiency.
- Help establish clear quality tiers and review models so the right level of creative attention is applied to different types of work.
Partner across the organization
- Partner closely with Brand Operations to manage intake, prioritization, resourcing, timelines, and workflow.
- Work with Product Marketing and regional marketing teams to understand business needs and translate them into strong creative solutions.
- Collaborate with producers and program managers to ensure work is scoped realistically and delivered efficiently.
- Build strong relationships with internal stakeholders and help teams navigate trade-offs between speed, scale, cost, and creative ambition.
- Represent the Scaled Studio in creative reviews and cross-functional conversations.
Basic Qualifications
- 10+ years of experience in design or art direction for an advertising agency or in-house for a global brand
- Creative Leadership: Proven experience leading multidisciplinary creative teams (copy, art and design) and the ability to give clear, constructive creative direction. Experience leading distributed, offshore, agency, or external production teams.
- Creative Excellence: A portfolio demonstrating exceptional creative judgment across brand, campaign, digital and owned channel, CRM work. A high appreciation for craft and detail.
- Scalable Frameworks & Global Reach: Strong understanding of how creative systems, templates, and modular frameworks can enable scale. Experience developing creative work for multiple markets, audiences, formats, or channels.
- Operational & Pragmatic Execution: Ability to thrive in fast-paced environments, create structure from ambiguity, and balance creative quality against speed, capacity, and budget constraints.
- Strategic Stakeholder Influence: Clear communicator skilled at articulating creative rationale, partnering with senior leadership, and driving alignment across both creative and non-creative teams.
- Business-Minded Vision: Strong conceptual thinker capable of distinguishing bespoke creative needs from scalable work while aligning high creative ambitions with business goals.
Preferred Qualifications
- Experience within a global consumer brand, technology company, in-house creative studio, or leading creative agency.
- Experience building or transforming an in-house or scaled creative production model.
- Experience working across global and local marketing organizations.
- Familiarity with AI-enabled creative workflows, automation, and emerging production technologies.
- Experience managing creative work across both brand-building and performance-oriented channels.
- Experience in digital design or systems design.
For New York City, NY-based roles: The base salary range for this role is USD $190,000 per year - USD $211,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.
About UsReady to Ride?
This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.
You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.
Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Uber New York, New York, USA Office
Uber's a hybrid work environment and employees target spending 50% of their time in the office.
Uber New York, New York, USA Office
New York, United States
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