Creative Director

Lightricks is an AI-first company with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through api integration.

Our flagship products include Facetune and LTX Studio, used by hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution to bring the future of expression to all.

We’re seeking a passionate, visionary Creative Director to lead the visual identity and brand experience of LTX. This is a unique opportunity to define how the world perceives a product that sits at the cutting edge of design and AI innovation. The ideal candidate combines deep graphic design expertise with a strong technical curiosity - someone who can translate complex technology into inspiring creative expression. You’ll balance conceptual leadership with executional craft, working closely with design, research, and development teams to shape the visual storytelling of LTX and its ecosystem, including the LTX-2 model.

As Lightricks’ Creative Director, you will define the company’s visual voice - shaping how LTX expresses innovation, creativity, and beauty across every touchpoint. You’ll lead the creative vision that unites product, brand, and storytelling into one coherent and inspiring visual identity.

• Define and lead the creative direction and visual language for LTX across product, brand, and storytelling touchpoints.
• Establish a cohesive, evolving brand identity that reflects innovation, elegance, and creative freedom - a visual expression of the company’s purpose and technology.
• Partner closely with product, research, and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression.
• Stay hands-on in the creative process - designing, prototyping, and iterating on visuals that showcase the creative potential of LTX’s tools.
• Build, mentor, and inspire a multidisciplinary creative team. Shape its culture, refine its processes, and set the standards for visual excellence across the organization.
• Collaborate with company leadership to align the creative vision with product strategy, long-term brand growth, and the company’s broader creative mission.

• You are an experienced creative leader with 8+ years of shaping visual identity and creative direction across digital brands, products, or storytelling platforms.
  You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a company’s vision into a unified and inspiring visual language.
• You are deeply fluent in design - with impeccable taste, mastery of visual fundamentals, and a broad cultural sensibility spanning art, film, photography, graphic design, and emerging media. You set and maintain a high bar for visual excellence, inspiring others to reach it.
• You think systemically - building and evolving brand guidelines, creative frameworks, and scalable design systems that empower teams across disciplines while keeping the brand’s voice consistent and distinct.
• You’re technically fluent and creatively fearless - deeply curious about the intersection of design, technology, and storytelling.
• You understand how AI, generative design, and creative technology are reshaping the craft, and you’ve worked hands-on with modern design and production tools to explore what’s next. You can speak the language of engineers, understand workflows, and turn technological capabilities into expressive visual directions.
• You’re a collaborative partner to product, marketing, and leadership - able to distill complex ideas into clear, expressive creative direction that aligns teams and moves audiences.
• You lead by doing. You combine vision with craft, guiding others through example and pushing the boundaries of what the brand can express.
• Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.
• Based in New York City (or open to relocating).

• Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
• Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
• Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
• Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.

• Expected salary range is $225-270 annually.
• Stock options.
• Health/dental/vision with majority of premiums paid by the company.
• 401k with company match (up to 4%).
• $3,000 per year provided for lunch.
• $1,000 Yearly Learning, Development, and Wellness budget.
• Work from home stipend.
• 21 Days of PTO.
• Birthdays off! Take a free day off during your birthday month to celebrate.
• Talented teammates and a strong work culture supporting a healthy work-life balance.