The Creative Director will define and elevate the rag & bone brand's creative direction, oversee marketing campaigns, lead a creative team, and ensure brand integrity across all channels.
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Overview
We are seeking a visionary and strategic Creative Director to continue defining and elevating the rag & bone brand’s creative expression across all channels. This leader will own the end-to-end creative direction by shaping brand storytelling, campaigns, art direction, and visual identity. The Creative Director will translate business objectives into compelling creative strategies, leading multidisciplinary teams to deliver world-class campaigns, content, and assets that resonate with our audience and reinforce our position within the fashion landscape.
This role requires a rare blend of creative excellence, operational rigor, and leadership, someone equally comfortable concepting big-idea campaigns and driving execution at scale.
Key Responsibilities
Creative Vision & Brand Leadership
Campaign Development & Art Direction
Team Leadership & Cross-Functional Collaboration
Operational Excellence
Brand Growth & Innovation
Qualifications
Rules we live by | Rules you live by
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Overview
We are seeking a visionary and strategic Creative Director to continue defining and elevating the rag & bone brand’s creative expression across all channels. This leader will own the end-to-end creative direction by shaping brand storytelling, campaigns, art direction, and visual identity. The Creative Director will translate business objectives into compelling creative strategies, leading multidisciplinary teams to deliver world-class campaigns, content, and assets that resonate with our audience and reinforce our position within the fashion landscape.
This role requires a rare blend of creative excellence, operational rigor, and leadership, someone equally comfortable concepting big-idea campaigns and driving execution at scale.
Key Responsibilities
Creative Vision & Brand Leadership
- Define and evolve the brand’s creative vision, visual language, and storytelling across all consumer touchpoints.
- Set the creative direction for seasonal campaigns, launches, and brand initiatives.
- Ensure consistency across digital, retail, e-commerce, social, editorial, and marketing assets.
- Champion innovation while maintaining brand integrity and aesthetic cohesion.
Campaign Development & Art Direction
- Lead concept development, art direction, and execution of integrated marketing campaigns.
- Partner closely with Marketing, Merchandising, and Product teams to align creative with business strategy.
- Oversee photoshoots, video production, casting, styling, and post-production processes.
- Guide external creative partners including photographers, stylists, agencies, and production teams.
Team Leadership & Cross-Functional Collaboration
- Build, mentor, and lead a high-performing in-house creative team including designers, art directors, copywriters, and producers.
- Foster a culture of creativity, collaboration, and accountability.
- Partner with senior leadership to align creative priorities with growth goals.
- Present creative concepts and strategies to executive stakeholders.
Operational Excellence
- Establish scalable creative workflows and processes to support a fast-paced fashion calendar.
- Manage budgets, timelines, and resource allocation across campaigns and projects.
- Ensure timely delivery of assets that meet both creative and commercial standards.
Brand Growth & Innovation
- Monitor industry trends, cultural shifts, and emerging platforms to keep the brand creatively relevant.
- Introduce new formats, storytelling approaches, and creative technologies.
- Balance artistic vision with performance-driven outcomes.
Qualifications
- 10+ years of creative leadership experience within fashion, luxury, lifestyle, or contemporary brands.
- Proven success leading brand campaigns and large-scale creative initiatives.
- Strong portfolio demonstrating elevated art direction and brand storytelling.
- Deep understanding of fashion culture, visual trends, and consumer behavior.
- Experience managing multidisciplinary creative teams and external partners.
- Ability to operate at both strategic and hands-on levels.
- Exceptional communication and presentation skills.
Rules we live by | Rules you live by
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make Shit Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
- Salary range is $180,000-225,000 based on previous experience, relevancy of experience and candidate expectations.
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
rag & bone New York, New York, USA Office
425 W 13th St, New York, NY, United States, 10014
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