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Raydar

Design Generalist

Posted Yesterday
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In-Office
New York, NY, USA
135K-170K Annually
Entry level
In-Office
New York, NY, USA
135K-170K Annually
Entry level
Lead the visual identity of a software company across digital, print, motion, social, product, and marketing materials. Develop brand systems, create promotional artwork and launch assets, and publish marketing pages using code or site builders. Maintain consistency across channels while working hands-on with a small creative team. Requires experience shipping multi-format design work, understanding software interfaces, and proficiency with Figma, Photoshop, and AI tools.
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About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Lead the look and feel of a company's brand across digital, print and motion. The work runs from early concepts to published pages and graphics, with the designer building hands-on alongside a small, in-person creative group.

What you'll do

- Create a brand's core visual system and carry it across websites, social content, graphics and print.

- Build and publish marketing pages directly in code or a site builder instead of passing static designs to engineers.

- Translate product interfaces into promotional mockups, feature artwork and launch assets.

- Keep brand foundations consistent across social, marketing and product materials.


Requirements

What we're looking for

- Track record of developing a brand's foundations from start to finish and applying them across digital, social and product artwork.

- Hands-on experience shipping marketing pages in code or a site builder.

- Portfolio of work already in market across multiple media, such as websites, graphics, presentations, print or event materials.

- Understanding of how software features and interfaces function.

- Working knowledge of Figma and Adobe Photoshop, plus comfort using AI and language-model tools such as Claude day to day.

Bonus points

- Experience at a small design studio or agency, or as an early designer at a young company.

- Motion design ability in tools such as Jitter, After Effects or Figma Motion.


Benefits

Compensation and benefits

- Base salary: $135K - $170K

- Health and vision coverage

- Retirement plan

- Commuter benefits

- Relocation support

Location and work model

- New York, New York, United States

- On-site, at least 4 days a week in the office

- Full-time

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