Leads enterprise-wide content strategy, editorial planning, thought leadership, executive communications, and content development across digital, social, web, video, email, and campaign channels. Translates complex engineering, infrastructure, technology, and business topics into accessible content, establishes editorial governance and brand voice, evaluates performance analytics, and manages internal resources, agencies, writers, and multiple initiatives.
DIRECTOR, CONTENT STRATEGY
WHAT WE’RE LOOKING FOR
Michael Baker International is seeking a highly experienced and creative Director, Content Strategy to lead the development and execution of enterprise-wide content strategy across the organization.
This role will transform complex business, technical, and industry information into compelling content that strengthens the Michael Baker International brand, showcases our expertise, advances thought leadership, and engages clients, employees, partners, and other key audiences.
The Director will collaborate closely with Marketing, Communications, executive leadership, business leaders, and subject matter experts to develop an integrated content strategy and ensure a consistent, compelling brand voice across all channels.
WHAT YOU’LL DO
- Develop and execute an enterprise-wide content strategy aligned with Michael Baker International’s business, brand, marketing, and communications objectives.
- Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels.
- Develop compelling content that showcases Michael Baker International’s people, expertise, projects, innovation, and impact.
- Partner with executives and subject matter experts to develop thought leadership, executive communications, and other high-impact content.
- Lead the creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications.
- Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences.
- Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations.
- Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams to maximize the reach, consistency, and value of content.
- Identify opportunities to repurpose and distribute content strategically across multiple platforms, channels, and audiences.
- Leverage audience insights, analytics, and content-performance data to evaluate effectiveness and continually refine content strategy.
- Manage multiple priorities, projects, and editorial deadlines in a fast-paced environment.
- Lead and develop internal content resources and manage external writers, agencies, and partners, as appropriate.
WHAT YOU NEED TO SUCCEED
- Bachelor’s degree in Journalism, Communications, Marketing, English, Public Relations, or a related field.
- 10+ years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline.
- Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization.
- Exceptional writing, editing, storytelling, and editorial skills.
- Proven ability to translate complex subject matter into compelling, accessible content for a variety of audiences.
- Strong experience developing executive communications and thought leadership content.
- Experience managing editorial calendars and multiple content initiatives simultaneously.
- Strong collaboration, relationship-building, and stakeholder management skills.
- Excellent judgment, attention to detail, and commitment to editorial quality and brand consistency.
- Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services is preferred.
- Experience developing and managing content across web, social media, video, email, digital campaigns, and executive communications is preferred.
- Experience with SEO, analytics, content management systems, and AI-assisted content tools is preferred.
COMPENSATION
The approximate compensation range for this position is $134,786 - 187,525 per year. This compensation range is a good faith estimate for the position at the time of posting. Actual compensation is dependent upon factors such as education, qualifications, experience, skillset, and physical work location.
WHY CHOOSE US
- Medical, dental, and vision insurance
- 401(k) Retirement Plan
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Life, AD&D, short-term, and long-term disability
- Professional and personal development opportunities
- Generous paid time off
- Commuter and wellness benefits
- Tuition reimbursement
Based in Pittsburgh and with over 100 offices nationwide, we partner with clients on everything from roads, bridges, tunnels, mass transit, and airports, to water treatment plants, arctic oil pipelines, environmental restoration and specialized overseas construction. We serve as a trusted adviser to the communities we serve, making them safer, more accessible, more sustainable and more prosperous.
We provide visionary leadership in facilitating transformational change for our clients. Our work delivers differentiating innovations and dedicated experts who challenge the status quo and share a world of diverse experience and an impassioned entrepreneurial spirit. We deliver quality of life.
We Make a Difference.
Michael Baker International is proud to be an Equal Opportunity Employer. Michael Baker International provides equal employment opportunity for all persons, in all facets of employment. Michael Baker International maintains a drug-free workplace and performs pre-employment substance abuse testing and background checks. We encourage all qualified applicants to apply for any open position for which they feel they are qualified and all will receive consideration for employment without regard to race, color, religion, creed, age, gender, sexual orientation, gender identity, national origin, citizenship status, marital status, familial status, pregnancy or childbirth, genetic information, disability, protected veteran status, status with regard to public assistance, or membership or activity in a local human rights commission, or any other legally protected status.
EEO is the Law. Applicants to and employees of Michael Baker International are protected under Federal law from discrimination.
*It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
*There is no current application deadline. Michael Baker will continue to accept applications on an ongoing basis until the position is filled or no longer needed.
Michael Baker International New York, New York, USA Office
New York, United States
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