Director, Social Media Strategy and Analytics

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:

You are a social media expert, continuously monitoring platform innovations, emerging trends, and shifts in the digital landscape to keep our strategy cutting-edge. You leverage industry insights, best practices, and competitive benchmarking to guide the team in refining content strategies for maximum impact. You can compile in-depth social analytics reports, highlighting customer sentiment trends, key engagement metrics, and emerging social conversations to inform strategic decision-making.

A Day in the Life:

The typical day is… atypical. You manage and nurture relationships with platform representatives at TikTok and Meta, leveraging these connections for strategic insights and platform advantages. You compile in-depth social analytics reports, highlighting customer sentiment trends, key engagement metrics, and emerging social conversations to inform strategic decision-making. You develop and deliver ad-hoc, weekly, monthly, quarterly, and annual global social analytics reports, ensuring data-driven insights are accessible across teams.

To Land This Role:

• 10+ years of experience in social media marketing, content strategy, and analytics.
• Strong experience in creating and executing data-driven social media strategies across multiple platforms
• Expertise in analyzing social media performance and KPIs using social analytics and listening tools.
• Excellent written and verbal communication skills for creating compelling content and reporting results to stakeholders.
• Strong presentation skills to communicate social media insights, strategies, and performance reports to executives and non-technical audiences.
• Strong data analysis skills and ability to translate metrics into actionable insights.
• Ability to create comprehensive reports that clearly convey the performance and impact of social media campaigns.
• Expertise in monitoring and measuring influencer campaign performance, analyze KPIs, and provide actionable insights to optimize future strategies.

Why You'll Want to Join Our Team:

Innovative and results-driven, our Marketing & Digital team is a group of thoughtful strategists who understand both the art and science of marketing and e-commerce to tell the story behind the numbers. Our mandate is to elevate and amplify the Tory Burch brand, accelerate growth of an innovative, differentiated digital business, and scale a customer marketing engine that drives customer health. The team encompasses eCommerce, Brand and Integrated Marketing, Marketing Analytics, CRM & Loyalty, and Digital Product Management.

How We Work Together

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Compensation Range

The compensation range for this position is 145,000.00 USD - 175,000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits Information

We offer a generous set of benefits to help you take care of your heath, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours. 

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [email protected].