Director, Sponsorship Consulting

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to create something worth noticing, engaging with, liking, sharing, and remembering. We leverage deep insights and our network of seasoned and creative team members to create impact between properties, fans, and brands. MKTG S+E is part of the broader dentsu Sports International network.

MKTG Sports + Entertainment is looking for an experienced Director, Sponsorship Consulting to join our team and help drive client satisfaction and growth across a global brand client, with a focus on Formula 1. You will work with clients and partner with teammates to implement global sponsorship marketing strategy, activations, asset management, and measurement. Successful candidates will have direct experience leading integrated teams delivering high-profile brand partnerships and activations on either the brand, agency, or rightsholder side. You will report to the Vice President, Sponsorship Consulting and play a lead role across international agency account teams.

Responsibilities:

• Manage global execution of a client’s international sponsorship portfolio, ensuring full use of all available assets

• Drive partnership strategy, leveraging an in-depth understanding of the property landscape to identify areas of opportunity and optimization for clients

• Collaborate with an international agency team delivering regional brand programs to support global partnerships

• Communicate with senior clients to ensure ongoing satisfaction and collaboration

• Oversee relationships with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships

• Manage teams developing key documents, including activation plans and POVs, to client-ready status

• Demonstrate knowledge of the full marketing mix, including social media, content marketing, influencer strategies, and promotional campaigns

• Lead full-service activation campaigns and events from end to end

• Maintain oversight of all activation programming, including annual and per-event budgeting, in line with internal guidelines

• Support negotiations with local, national, and global rightsholders on behalf of clients, securing win-win agreements that exceed expectations

• Travel as required, including some weekends and possibly holidays, depending on client assignments

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