Go-to-Market (GTM) Strategy Lead

Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 600 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.

Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc. Magazine’s Best Workplaces, Forbes America’s Best Startup Employers, Best Fintech to Work for by American Banker, year after year.

Check out our investors and read more about us here.

We're rapidly growing and are seeking a strategic and data-driven Go-to-Market (GTM) Strategy Lead to drive the planning, execution, and optimization of high-impact, global go-to-market growth initiatives. This role will serve as the connective tissue across Sales, Marketing, Product, Revenue Operations, Partnerships, Finance and Customer Success—ensuring that our GTM strategy and programs maintain our path of accelerated growth. 

In this role, you will report to and partner closely with our Chief Revenue Officer, with a particular focus on near, medium and long term growth strategies that span new products, verticals, and markets, pipeline generation optimization, unlocking monetization opportunities and identifying strategic partnership opportunities. Your insights and leadership will directly influence revenue growth, client success and strategic investments. As we scale, we’re investing in the infrastructure and strategic leadership necessary to win new markets, empower our teams, and strengthen our competitive advantage.

Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite at least twice a week.

• GTM Strategy Development: Lead ongoing iteration of our go-to-market strategy and ensure organizational focus on its execution within our highest priority growth areas
• Conduct market and competitive research to identify whitespace opportunities and inform audience targeting and tailored value propositions.
• Segment & ICP Strategy: Refine and update our ideal customer profiles (ICPs), ideal client use cases (ICUs) and segment strategies based on evolving market data, performance, and customer feedback.
• Pricing, Packaging & Monetization Strategy: Lead pricing and monetization strategy, including competitive pricing analysis, elasticity modeling, and packaging frameworks that reflect Alloy’s value in a complex risk-tech landscape.
• Market and Ecosystem Intelligence: Maintain deep knowledge of the identity/fraud vendor landscape (e.g., Plaid, Sardine, Socure, Experian) and adjacent segments (CIAM, CRM, AI/Data Analytics, Payments, etc); deliver insights and frameworks that help us capitalize on new market opportunity and position Alloy clearly and defensibly.
• Partnership Strategy:  Lead process for assessing and prioritizing new GTM Partnership pursuits, developing the joint GTM strategy and associated business case
• Serve as trusted advisor to GTM leadership and the Executive team
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• 7+ years of experience in GTM strategy, sales strategy, or revenue operations—ideally within a B2B SaaS platform or fintech company.
• You’ve supported or led GTM initiatives for complex, regulated buyer journeys (e.g., financial institutions, compliance teams, enterprise sales cycles).
• Hands-on experience implementing and scaling MEDDPICC (or similar frameworks) in a high-growth sales org.
• Strong grasp of pricing analysis, market intelligence and segmentation.
• Excellent communicator who thrives in cross-functional, fast-paced environments.
• Strategic thinker with the ability to balance big-picture planning with tactical execution
• Highly analytical and operational; comfortable working in Excel, Looker, Salesforce, and other GTM tools.

We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?

Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!

This position has a salary range of $220,000 to $250,000. 

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation 
• Eligible new parents receive 16 weeks of paid parental leave 
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, and Spring Health 
• Hybrid work environment: employees are expected to work Tuesdays and Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Wednesday/Friday most employees Zoom into work from home while some take advantage of the quieter office.

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Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.

All Alloy jobs are listed on our careers page. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with an alloy.com email address. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information during the recruiting process. If you’re ever unsure, please contact us directly via our website before sharing personal information.