Growth Associate - Product Marketing

We're hiring a Growth Associate - Product Marketing to help more people discover and sign up to Modo Energy.

This is a generalist role, and one of the most cross-functional in the company. You'll work directly with the Head of Product Marketing and touch almost every team in the business, marketing, product, and beyond, often in the same week. Because Modo runs its Australia and Europe marketing out of this office, you'll also work on a genuinely global scale: understanding what regional teams have built, why, who their customers are, and shaping campaigns for markets you won't always be sitting in.

Day to day, that might mean running a campaign for a new market launch, making a short video that shows what Ko (our AI Analyst) can do, writing an email that re-engages free users, or figuring out why people aren't converting and fixing it. The scope of this role will grow as we do, what it looks like in year two may look very different from day one. We can't promise you a fixed career path here; what we can promise is a lot of real responsibility, fast, and exposure to more of the business than most junior roles offer.

A big part of this role is product marketing. You'll need to get under the skin of what we build, market indices, revenue forecasts, Ko our AI analyst, and help set the standard for how we talk about it. We want to be best-in-class here: creative, sharp, and ahead of the rest of the industry in how we reach and engage our audience. That means having real opinions about what good looks like and the drive to execute on them.

We also want someone we can trust with the words that go out under Modo's name, customer emails, product comms, campaign copy, without needing every draft heavily reviewed. Strong written communication isn't a nice-to-have here; it's one of the main things we're hiring for.

We care about taste. If something looks or sounds wrong, say so.

And if you're excited about the energy transition, you'll fit right in. Modo Energy exists to help capital flow more efficiently into clean energy infrastructure, and understanding how power markets actually work is a big part of the job. If that sounds interesting rather than intimidating, that's a good sign.

Why now: we're at an inflection point in the US, where we've built out a lot of product and are investing heavily in go-to-market. This role is part of the team trying to help Modo scale and win in the US, which means the day-to-day will genuinely vary week to week, and you'll pick up a range of skills quickly that we think are especially valuable if you're entrepreneurial or considering founding something of your own down the line.

• Create content that helps people understand Modo Energy's products, short videos, emails, social posts, demos of Ko in action
• Write and own customer-facing communications such as campaign emails, re-engagement sequences, and product comms, to a high bar with minimal need for rewriting
• Run campaigns when new markets launch to get the right users to sign up, including for regions (Australia, Europe) you'll coordinate on remotely
• Own the metrics that matter for top-of-funnel growth
• Know what's converting, what's driving discovery, and where the biggest opportunities are
• Report weekly, iterate fast, and make sure every decision we make is grounded in what's actually working
• Drive adoption of new features through creative, targeted outreach
• Help tell Modo Energy's story as the company scales into new markets
• Work closely with product, and with regional teams, to understand context before you market it, you'll need to know enough about what's being built, and for whom, to represent it well

We hire for this role from two different directions — people with marketing backgrounds and people with more analytical/data backgrounds — and we're genuinely open to either. What matters more than your degree or your title so far is evidence you're a generalist: someone who's driving, curious, and doesn't need a defined lane to be effective.

• A high, demonstrated willingness to learn and to pick up work outside your defined scope, we're looking for people who've shown this already (a founder-type project, something you built or ran independently, anything outside a formal job description)
• You've shipped something independently, a project, a campaign, a newsletter, anything you took from idea to live
• Strong written communication, clear, well-structured, and right for the reader. We're specifically looking for someone we can trust to draft customer-facing comms without heavy editing
• Taste and judgement, you know good from bad and you'll say so
• You use AI as a core part of how you work, not just chatbots, but building workflows, automating tasks, and using agents to get things done faster
• Curious and resourceful, you figure things out without being told how, and you're comfortable asking the right questions when you don't have full context (you'll need this constantly, given how many teams this role touches)

• Comfortable with design or video tools: Figma, Premiere Pro, After Effects, or similar
• An engineering or analytical mindset, you think in systems and would rather automate something than do it manually twice
• Some experience with growth or marketing campaigns
• An interest in energy, climate, or the transition to clean power
• Degree in an analytical field: economics, engineering, maths, physics, or similar (we care more about how you think than what you studied)

• Base salary range: $80,000–$120,000 per year, depending on experience.
• 25 days annual leave, medical, dental and vision coverage, and 401(k) with optional employer matching
• Modo Energy is an equal opportunity employer - employment decisions are made on the basis of qualifications, merit, and business need. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, pregnancy, veteran status, or any other characteristic protected by federal, New York State, or New York City law
• For assistance or a reasonable accommodation during the application or interview process, contact us at [email protected]