Growth Marketing Specialist

Our Growth Marketing team is building a best in class acquisition engine as we seek to improve access to mental health care. We are looking for an outcome-oriented digital marketer to support crucial paid marketing projects across our entire growth marketing portfolio. The ideal candidate has hands-on experience launching and optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact. 

You Will:

• Design and launch paid marketing experiments and campaigns at scale
• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social
• Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
• Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
• Experiment with new ad tools and placements
• Support our brand marketing efforts and serve as the subject matter expert over time
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

You’d be a great fit for the role if:

• You have 2-4 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, LinkedIn, and beyond, ideally in B2B environments
• You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
• You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
• You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action
• You have experience working in-house at high-growth tech companies or agency experience with relevant sector projects a plus

Compensation and Benefits:

The expected base pay range for this position is $84,320 - $124,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend                                                                                                    
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

#LI-LN1