Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
We are seeking a Head of Advisor Programming, Fora X to serve as mentor, leader, and champion for our most senior advisors called Fora X. This role is dedicated to supporting, growing, and retaining top-performing advisors, while strengthening relationships across clients, partners, and internal teams. Reporting directly to the Head of Advisor Experience, the Head of Advisor Programming, Fora X will work closely with the Chief of Staff (Fora X), Head of Travel Ops, Director of Travel Sales, Head of Communications, Director of Advisor Success, and our Co-Founders.
Key Responsibilities- Mentorship & Growth: Provide strategic mentorship and business guidance to the Fora X community, empowering advisors to grow their businesses across clients, partners, and operations.
- Community Leadership: Be seen as the go-to leader of and advocate for Fora X, including the top 100 producers who are recognized with an annual accolade (Centum).
- Programming & Events: Lead exclusive Fora X and Centum FAMs and Retreats to build community, deepen industry partnerships, and expand destination expertise.
- Operations: Oversee Fora X exclusive programmatic offerings such as hosted conference allocations, manage extremely escalated finance, engineering and partner issues, and build proposals for solutions.
- Voice of the Fora X Advisor: Anticipate and address the needs of Fora X advisors, provide product feedback and prioritization, and manage expectations in collaboration with the Advisor Success Manager.
- Industry Representation: Act as a Fora ambassador at conferences, industry events, and partner gatherings; bring back insights that inform Fora’s strategy and strengthen our advisor community.
- Reporting: Monitor and report on industry and community trends, successes and areas of opportunity to the Fora X community monthly.
- 10+ years of experience as a travel advisor and/or agency owner.
- Proven track record of building and managing a successful team of travel professionals.
- High emotional intelligence, with the ability to lead with empathy and navigate challenging conversations gracefully.
- Established relationships within the travel industry and strong product knowledge.
- A positive, proactive leader and team player who builds trust with ease.
- Willingness and enthusiasm to travel extensively.
Compensation for this role varies based on experience, with an indicative range of $120K–$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Top Skills
Fora New York, New York, USA Office
New York, NY, United States, 10013
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