Head of Marketing

Novellia is the only patient-powered real world data platform delivering comprehensive, patient-authorized longitudinal health insights to accelerate biopharma innovation. Unlike traditional RWD providers reliant on fragmented institutional data, Novellia empowers patients to access 15+ years of their complete medical history—for free. We transform these full health journeys into fit-for-purpose datasets used for evidence generation, regulatory submissions, safety, and market access.

We’re scaling rapidly with top pharma partners. Our data has been featured by leading scientific organizations including ASCO, SABCS, and AACR, and we are backed by elite investors such as Spark Capital, Khosla Ventures, and Bling Capital.

We’re entering the defining stage of our story: building the brand that will reshape how biopharma thinks about real world data.

The Role

We’re hiring a Head of Marketing to build Novellia’s marketing engine from zero to one: brand, narrative, awareness, demand, everything. We have no existing marketing or PR team, no inherited playbook, and no legacy baggage. This is a rare chance to create the category-defining identity for the only patient-powered RWD platform in the world.

You are a storyteller, builder, and creative strategist who knows how to make a brand feel inevitable. You understand modern marketing deeply (digital, content, social, paid, narrative architecture) and you’re excited to help reset how biopharma perceives real world data. You’re fluent enough in life sciences (1–2 years exposure is fine), but not weighed down by the old guard’s thinking.

You will partner directly with the CEO and leadership team to architect our brand presence and dramatically expand our share of voice in one of the most crowded, undifferentiated categories in healthcare.

Please note: this is an intense, hypergrowth environment that will require evening/weekend work, rapid iteration, and relentless execution. This role is for someone who wants to build a legacy, not follow one.

You'll Be Responsible For

• Define Novellia’s category position and build a bold, unmistakable brand that stands apart from legacy RWE vendors.

• Craft the narrative that elevates patient-powered RWD from novelty to necessity, across digital, events, press, and executive communications.

• Build a brand system with clarity, taste, and emotional resonance.

• Create an always-on content engine: articles, whitepapers, case studies, social content, videos, conference narratives.

• Translate complex scientific concepts into crisp, compelling stories that speak to R&D, HEOR, medical affairs, regulatory, and commercial audiences.

• Amplify executive visibility and thought leadership across high-impact channels.

• Build our digital funnel across website, SEO, paid search/social, email, and conversion optimization.

• Develop integrated campaigns that drive awareness and pipeline velocity.

• Own analytics and growth KPIs across all digital channels.

• Lead our presence at major conferences, industry events, and tradeshows, from booth strategy to activations to follow-up campaigns.

• Maximize commercial outcomes through pre-, during-, and post-event workflows.

• Manage PR strategy and agency partners to secure coverage, speaker slots, and category-defining moments.

• Dramatically increase Novellia’s presence across biopharma and RWD conversations.

• Identify, hire, and manage creative, PR, and performance agencies.

• Set direction and ensure world-class creative execution that reflects a modern, high-taste brand.
  

What You'll Bring

• 6+ years of modern marketing experience — ideally in brand, content, digital, or integrated marketing roles.

• Proven track record building brand and growth engines at high-velocity startups.

• 1–2 years of exposure to biopharma, RWE, evidence generation, or health data — enough to be credible, not enough to be constrained.

• A refined creative sensibility: you know what “great” looks like.

• Demonstrated ability to create storytelling that cuts through complexity and noise.

• Experience working closely with executive teams and owning high-stakes narrative work.

• Comfort managing agencies and scaling output through external partners.

Preferred Background

• Experience marketing to R&D, HEOR, epidemiology, or evidence generation teams.

• Blend of B2B SaaS + health tech or data platform experience.

• Experience with brand launches, category creation, or major repositioning efforts.
  

Skills & Attributes

• Storyteller: You craft narratives that move people: emotionally, intellectually, commercially.

• Builder: You thrive creating systems, processes, and engines from scratch.

• High Taste Level: You obsess over clarity, design, tone, and quality.

• Strategic + Hands-on: You operate comfortably at both the 30,000-foot narrative level and the 3-inch execution level.

• Operator: You can run multiple workstreams at speed with precision.

• Bias Toward Action: You move fast, experiment, and learn quickly.

• Cross-Functional Leader: You partner deeply with sales, product, science, and leadership.
  

Benefits and Perks

• Equity in Novellia

• Medical, dental, and vision coverage

• 401k

• Flexible time off

• Wellness stipend

• Up to 12 weeks of parental leave
  

Location: New York, NY (in-office required)
Compensation: $120-$180k, including equity in a hypergrowth startup

U.S. Applicants Only