Instructional Designer, Customer Education & Enablement

Instructional Designer, Customer Education & Enablement

CreatorIQ is seeking its first dedicated Instructional Designer on our Customer Education & Enablement team to build an AI-enabled learning program that helps customers, partners, and employees become confident, capable users of our platform. This builder role will design from scratch, set the standards others build on, and use generative AI to produce learning at a pace a small team normally can’t. Working with Customer Education & Enablement and cross-functional subject matter experts, the designer will create role-based learning paths, certifications, onboarding curricula, videos, self-paced courses, in-app guidance, and workshop materials, and will be measured on outcomes such as time to value, feature adoption, how-to support volume, and certification attainment.

Who you are and what you’ll need for this position:

• Design eLearning, microlearning, instructional videos, interactive activities, scenario-based exercises, job aids, and performance support materials, including product walkthroughs, feature tutorials, and short-form explainers.

• Apply adult learning principles to create learner-centered experiences, from objectives and storyboards to scripts and facilitator guides.

• Translate technical product concepts into clear, task-based content, and keep reusable templates and materials accurate and accessible.

• Design role-based learning paths for customer personas (brand marketers, agency teams, campaign managers, analysts, and admins), partners, and global employees, mapped to the outcomes customers buy us for.

• Build a certification program with assessments that measure real proficiency on platform workflows.

• Create onboarding curricula that plug into our outcome-based implementation model, plus scalable asynchronous learning and virtual and in-person workshops tailored to diverse roles and regions.

• Partner with Product, Product Marketing, Customer Success, Implementation, Support, and other SMEs to capture the nuances of the platform accurately, and work with Product Education to align training with documentation and releases.

• Turn recurring support ticket themes into learning, embed education into onboarding milestones, and design in-app guidance with Product and our digital adoption tools.

• Use generative AI across the design lifecycle, from needs analysis and scripting to video production, assessment generation, and localization, with clear quality standards for human review, accuracy, and accessibility.

• Build a modular, reusable content system that works for both people and AI, so support bots, agent copilots, and AI tutors can retrieve it accurately and education ships alongside product releases.

• Develop, publish, and maintain learning content in our LMS (Sana).

• Use product usage and support data to find where customers struggle, then design learning to close those gaps.

• Create knowledge checks and practical assessments aligned to learning objectives, then use completion, assessment, engagement, and feedback data to improve content and report on learner readiness and program effectiveness.

Required Qualifications

• 4+ years of instructional design, learning experience design, customer education, or training development experience, with at least 2 years in B2B SaaS.

• Portfolio of learning experiences designed for adult learners, including video content, with evidence of the results they produced.

• Command of adult learning principles and design frameworks such as ADDIE or SAM, and evaluation models such as Kirkpatrick, applied pragmatically.

• Hands-on, daily use of AI tools in your design workflow, with strong prompting skills and examples of how AI improved your speed or quality.

• Strong video production skills with tools such as Camtasia, Descript, or Synthesia; authoring tools such as Articulate Rise 360; and experience administering an LMS.

• Experience building a customer academy, certification program, or structured learning paths for a complex platform.

• Comfort using adoption and support data to form hypotheses and tie learning to measurable outcomes.

• Ability to learn a complex product quickly and work with SMEs; strong writing, visual communication, organization, and project management skills, with the judgment to cut content that doesn’t earn its place; ability to independently deliver projects.

• Bonus: experience in martech, adtech, or creator marketing; digital adoption platforms such as Pendo or Appcues; AI-native learning platforms; help centers such as Zendesk Guide; or no-code automation such as n8n.

Confidence can sometimes hold us back from applying for a job. But there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Interested about what we do at CreatorIQ? Please apply!

Who we are:

CreatorIQ is enterprise infrastructure for creator marketing, trusted by more than 1,300 of the world's leading brands and agencies, including Beiersdorf, Delta Air Lines, Dentsu, Google, Nestlé, and Wella. Powered by the Creator Graph®, CreatorIQ's proprietary AI and intelligence foundation grounded in over 11 years of data, it’s built for teams, agents, and the entire enterprise tech stack. With headquarters in Los Angeles and offices in Austin, London, Manila, New York, San Francisco, and Warsaw, CreatorIQ’s global team moves quickly and deliberately because we're setting the pace for an industry that's still being defined.

Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

At CreatorIQ, different perspectives make our work better. The people we hire come from different backgrounds and think in different ways — and that's exactly what helps us connect with each other, and with the customers and creators we serve.We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, and being a good human, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

AI Transparency Notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and note taking during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to our Global Candidate Privacy Notice.