Manager, Content (RTW)

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Job Overview

The Content Management team serves as the operational owner of marketing content from intake through execution. They are responsible for content planning, storytelling consistency, asset governance, and ensuring creative output aligns with both customer experience goals and business priorities.

The Content Manager will develop thoughtful content plans that define the stories, messages, asset needs, channel uses, timing, and priorities required to support key business and brand objectives. These plans serve as a roadmap for how content is developed, sequenced, and leveraged across customer-facing touchpoints, helping teams to align on what content is needed, why it matters, where it will be used, and how it supports the overall strategy. They are the connective tissue between Account Management, Creative, and Production teams, ensuring the right stories are developed, the right content is created, and assets are fully leveraged across channels to maximize business impact.

Essential Functions

• Partner with Director of Account Management to align content priorities with business and brand objectives, ensuring seasonal storytelling supports merchant strategies, brand priorities, customer needs, and enterprise marketing goals.
• Collaborate with Fashion Office, Site Merchandising, and SEO teams to identify and prioritize seasonal storytelling opportunities across key categories, campaigns, product moments, and customer-facing channels. 
• Translate prioritized seasonal stories into executable content programs, including shoots, lookbooks, and guides, by defining timelines, stakeholder responsibilities, asset needs, and executional follow-through from planning through delivery. 
• Build, maintain and communicate the Content Calendar to provide visibility into seasonal priorities, key milestones, creative deliverables, channel needs, and cross-functional dependencies.
• Create clear, actionable briefs that translate business priorities, customer insights, product strategies, and channel requirements into creative direction, deliverables, timelines, and success criteria.
• Partner with the Creative and Copy teams to develop compelling storytelling approaches that bring brand and merchant priorities to life while maintaining consistency across voice, visuals, and customer experience.
• Manage revisions and approvals for all assets, ensuring feedback is consolidated, decisions are documented, timelines are met, and final content is accurate, on-brand, and ready for execution.
• Partner with Finance to evaluate asset utilization effectiveness, owning the ongoing assessment of how content investments are used across channels, identifying opportunities to improve efficiency, reduce duplication, and maximize the value and impact of creative assets.
• This position reports into the Account Director RTW.

Qualifications

• 4+ years of experience in content management, marketing operations, retail marketing, creative production, brand marketing, or a related field.
• Demonstrated knowledge of brand storytelling, customer-facing marketing channels with an understanding of how content supports conversion and brand perception.
• Ability to translate business, merchant and brand priorities into content strategies, briefs, and creative deliverables.
• Excellent project management skills, including calendar planning, timeline management, workflow coordination, and delivery follow-through.
• Strong collaborator with experience partnering across Account Management, Creative, Merchandising, Finance, and other internal teams.
• Clear written and verbal communicator with the ability to brief, consolidate feedback, present recommendations, and influence decisions.
• Detail-oriented with the ability to manage approvals, ensure asset accuracy, and improve content effectiveness.
• Proactive problem solver who can anticipate risks, resolve dependencies, and keep stakeholders aligned.
• Experience with project management tools, digital asset management systems, or content workflow platforms a plus.

Physical Requirements

• Hybrid work model that includes in-office and in-store requirements.
• Occasional prolonged periods of sitting.
• Continuous use of computers and other office equipment.
• Occasional lift/move up to 25 lbs.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.

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