Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The Manager Salesforce Strategy is a strategic and operational CRM leader responsible for overseeing the vision, administration, and optimization of Salesforce Marketing Cloud and Salesforce Sales Cloud across MSGE/MSGS/Sphere. This role serves as both the platform owner and lifecycle marketing strategist, ensuring the systems, data architecture, and processes across Marketing and Sales are aligned to drive measurable business impact.
The Manager Salesforce Strategy will lead the development and execution of customer lifecycle marketing, retention, and loyalty initiatives while also managing the day-to-day administration, governance, and continuous improvement of both Salesforce environments. The Manager, Salesforce Strategy will ensure seamless integration between Sales and Marketing functions, from lead generation and campaign execution through pipeline visibility and revenue reporting, maximizing engagement, retention, and revenue growth.
What will you do?
- Own the overall Salesforce ecosystem strategy, ensuring Marketing Cloud and Sales Cloud are integrated, optimized, and aligned to support business objectives across brands.
- Serve as primary administrator for Salesforce Marketing Cloud and Salesforce Sales Cloud, including user roles and permissions, data governance, workflow automation, system configuration, documentation, and ongoing platform enhancements.
- Lead end-to-end creation, deployment, and optimization of email and SMS campaigns across multiple brands, including campaign strategy, roadmaps, content calendars, creative trafficking, QA, and A/B testing.
- Develop and execute audience segmentation and data strategies leveraging Salesforce to deliver highly targeted, personalized communications that drive engagement, conversions, and incremental revenue.
- Oversee data feeds, integrations, and data warehouse connections to ensure accuracy, integrity, and seamless flow of information between systems.
- Partner cross-functionally with Marketing, Sales, Ticketing, and Data & Analytics teams to align campaign strategy with pipeline management, lead tracking, and revenue forecasting.
- Define campaign KPIs and reporting frameworks; monitor, analyze, and communicate performance insights with a focus on optimization and continuous improvement.
- Maintain business and technical documentation, establish governance standards, and implement best practices for system scalability and operational efficiency.
- Identify new tools, automation opportunities, and growth tactics to increase customer lifetime value and incremental revenue (upsells, loyalty enhancements, personalization initiatives).
What do you need to succeed?
- 5+ years of experience in CRM, lifecycle marketing, and Salesforce platform management within a direct-to-consumer environment.
- Bachelor’s degree, or equivalent combination of education and experience.
- Demonstrated experience administering Salesforce Marketing Cloud and Salesforce Sales Cloud, including system configuration, automation, reporting, and data management.
- Strong proficiency in Salesforce Marketing Cloud (Automation Studio, Email Studio, Journey Builder, Mobile Connect, Personalization) and Salesforce Sales Cloud (Lead & Opportunity Management, Pipeline & Forecasting, Reports & Dashboards, Workflow Automation, Sales Process Customization).
- Working knowledge of HTML, XML, SQL, and data architecture principles.
- Experience integrating Marketing and Sales data to support full-funnel reporting and revenue attribution.
- Strong analytical mindset with the ability to translate data into actionable strategy.
- Ability to operate in a fast-paced environment, managing multiple initiatives and prioritizing based on business impact.
- Highly collaborative, entrepreneurial, and capable of building cross-functional alignment.
#LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
Madison Square Garden Entertainment Corp. New York, New York, USA Office
2 Penn Plaza, New York, New York, United States, 10121
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