Manager, Paid Social

NOTE: This role is based in New York City and encourages a minimum of two days per week in the SoHo office. Some roles or teams may require additional in-office attendance if the essential functions of the role require it.

THE OPPORTUNITY

The Manager, Paid Social role serves a critical role on the Digital Services Digital Marketing Team, and is responsible for leading the planning, execution, and optimization of paid social campaigns that leverage data, technology, and creativity to deliver measurable business growth and deepen customer engagement.

Scholastic is committed to empowering teachers and parents through innovative, engaging paid social media content. The Digital Services team plays a critical role in this mission by building scalable digital platforms, developing data-driven insights, and implementing modern digital marketing strategies that drive business impact.

The Manager will oversee end-to-end campaign management across paid social platforms, while also contributing to integrated media planning efforts spanning paid search, programmatic, influencer, and CTV/OTT channels. This role requires a strong understanding of audience behaviors, platform capabilities, and enterprise objectives, ensuring that paid social investments align with broader marketing and business goals.

This role will closely collaborate with cross-functional partners across the organization, including marketing, creative, analytics, and external vendors—to bring a digital-first perspective to initiatives and ensure campaigns are executed with precision, innovation, and accountability.

The role is based in the NYC office and requires being in the office two days per week.  This role reports into the VP, Digital Marketing in Digital Services.

RESPONSIBILITIES

Lead Paid Social Strategy and Execution: Develop and implement data-driven paid social strategies aligned with brand objectives and business goals, including audience segmentation, platform selection, creative formats, and budget allocation to maximize ROI.

Optimize Campaign Performance: Oversee end-to-end campaign management, leveraging A/B testing, performance analysis, and budget reallocations to ensure continuous optimization and revenue growth across all social platforms.

Budget and Revenue Management: Manage large-scale advertising budgets, ensuring effective allocation and tracking of spend across campaigns to drive efficiency and meet key revenue targets.

Cross-Functional Collaboration: Build strong relationships with key internal stakeholders across lines of business and external partners to align paid social strategies with our business’ broader media plans, ensuring seamless execution and measurable business impact.

Reporting and Insights: Own the reporting and analysis of paid social campaign performance, providing clear insights and actionable recommendations to stakeholders to drive decision-making and improve future campaign strategies.

About Scholastic

For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.

Some benefits that we offer:

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

• Tuition-Free programs for undergraduate and graduate degrees

• Generous Parental Leave Program

• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

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HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities:

• Deep expertise in paid social and paid media channels and platforms (e.g., Meta Ads Manager, Pinterest Ads Manager, TikTok Ads Manager, CTV/OTT DSPs)

• Proven experience managing and allocating large advertising budgets and tracking spend efficiency

• Strong analytical mindset, problem-solving skills, and attention to detail

• Excellent written and verbal communication; ability to simplify complex data for varied audiences

• Strong relationship-building and stakeholder management skills with the ability to influence and build relationships across all levels of the organization

• Solid project management capabilities with the agility to manage multiple campaigns and shifting priorities

• Strong proficiency with social listening as well as analytics tools (e.g., Adobe Analytics, Google Analytics, Sprinklr, Google Trends, PowerBI, etc.) to surface insights and drive stronger decision-making

• Familiarity with tag management systems, tracking methodologies, and data governance best practices

• Curiosity and adaptability to stay ahead of paid social marketing landscape

Experience:

• 5-7 years of hands-on experience in media buying and managing enterprise paid social campaigns, either in-house or at an agency

• Demonstrated expertise in managing substantial paid social media budgets ($2M+), consistently optimizing spend to drive significant revenue growth and maximize ROI

• Proven track record of hands-on media buying and optimization success across major social platforms (Meta, TikTok, LinkedIn, Pinterest, etc,)

• Strong background in using data to not only measure performance but also drive revenue-focused optimizations, with expertise in leveraging analytics platforms and social media tools (e.g., Adobe Analytics, Sprinklr, PowerBI, etc.,) to inform both tactical adjustments and long-term strategic planning

• Excellent communication and presentation skills with a demonstrated ability to translate data into actionable insights and communicate results to senior stakeholders in a way that secures buy-in and helps shape strategic decision-making

• Demonstrated ability to collaborate effectively with senior leadership, cross-functional teams (e.g., analytics, creative, and product), and external vendors to align on business objectives, integrate paid social with broader marketing strategies, and deliver integrated, revenue-driven marketing programs

• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines simultaneously

• Knowledge of brand safety, compliance, and governance standards in digital advertising

• Experience with A/B testing frameworks and advanced audience segmentation strategies

Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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