Marketing Manager, Consulting and Law

GLG is the world’s leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world’s experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry’s most trusted research environment.

GLG marketing is at a key inflection point, rebuilding how it uses data to identify, reach, and convert the right clients with the right message at the right time. We are looking for a driven marketer who will help execute and scale approaches for our consulting & law segments.

The Marketing Manager, Consulting & Law will report to the Marketing Director, Corporate, Consulting and Law and will play a hands-on role in building and running marketing programs that drive pipeline and revenue for GLG’s consulting & law client base. You will work closely with commercial teams and cross-functional partners to execute demand generation initiatives, manage segment-specific content, and contribute to a best-in-class marketing engine.

Responsibilities include

• Develop a deep understanding of the consulting & law segments—including key firms, research use cases, and buyer journeys—to inform and execute targeted marketing strategies that support pipeline and revenue goals

• Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs, to drive awareness and lead generation within the consulting & law segment

• Support full-funnel marketing efforts from lead generation through SQL conversion, partnering with Commercial Operations and Campaign Management to ensure lead quality, proper handoff, and accurate attribution

• Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts, including strategy, personalization, and measurement

• Collaborate with Product Marketing on go-to-market planning for new product and feature launches relevant to the consulting & law segments

• Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets that demonstrate GLG’s expertise and authority in the space

• Monitor and report on marketing KPIs (e.g., lead volume, lead-to-SQL conversion, campaign ROI) and use performance data to identify optimization opportunities and refine campaign plans

• Coordinate with the Brand team on relevant ‘tentpole’ thought leadership initiatives and with Expert Marketing to identify opportunities to feature relevant experts in segment content

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

• 2 - 5 years of progressive B2B marketing experience, ideally with exposure to professional services, consulting, law firms, or business information industries

• Demonstrated experience executing multi-channel demand generation and lifecycle marketing programs with measurable results

• Experience with two-sided marketplace businesses and/or the research, data, or business information industry is preferred

• Strong analytical skills; ability to interpret campaign data and translate insights into actionable recommendations

• Excellent written and verbal communication skills, with the ability to collaborate effectively with commercial and cross-functional partners

• Working knowledge of core mar-tech tools including marketing automation platforms, CRM, ABM tools, and analytics solutions

• Proven ability to manage multiple campaigns and projects simultaneously, with strong attention to detail and a bias toward flawless execution

• Collaborative, results-oriented, and comfortable operating in a fast-paced, matrixed, and global environment