Lead go-to-market planning and execution for North America, managing a marketing team to develop integrated brand campaigns, execute CRM initiatives, analyze performance, run test-and-learn programs, and collaborate cross-functionally to drive traffic, sales, and profitability.
Position Title: Marketing Manager
Duration: 6 Months +
Pay Rate: $40 /hr on W2
Location: New York, NY 10018 (Hybrid 3 days a week in office)
Description:
GENERAL FUNCTION:
The Marketing Manager will lead the go-to-market planning and development of initiatives to support the brand in North America (US, Canada & Puerto Rico).
This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
Required skills –
• Strong attention to detail and experience with CRM campaign execution, proofing and QA
• Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
• Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus
• Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
• Proactive communication and a strong sense of ownership
MAJOR DUTIES & RESPONSIBILITIES: The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
The Marketing Manager will display a passion for the brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
1. Brand Leadership. Ability to articulate a clear vision of the brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
5. Team Development. Manage, motivate and develop team members.
Duration: 6 Months +
Pay Rate: $40 /hr on W2
Location: New York, NY 10018 (Hybrid 3 days a week in office)
Description:
GENERAL FUNCTION:
The Marketing Manager will lead the go-to-market planning and development of initiatives to support the brand in North America (US, Canada & Puerto Rico).
This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
Required skills –
• Strong attention to detail and experience with CRM campaign execution, proofing and QA
• Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
• Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus
• Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
• Proactive communication and a strong sense of ownership
MAJOR DUTIES & RESPONSIBILITIES: The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
The Marketing Manager will display a passion for the brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
1. Brand Leadership. Ability to articulate a clear vision of the brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
5. Team Development. Manage, motivate and develop team members.
About Us:
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.
Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.
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