Marketing Manager

The Weaver Experience

Weaver is a full-service national accounting, advisory and consulting firm with opportunities for professionals in many different fields. We seek to bring a human element to the world of accounting, which includes creating a diverse, collaborative, and entrepreneurial workplace culture. Our leaders truly care about the well-being of all our employees and encourage them to pursue their ambitions.

While our business is based in numbers, our success is truly based on people. It’s why we commit to supporting our people not just in their professional growth, but also in their ability to lead balanced, integrated lives. At the foundation of that commitment are our core values. Weaver’s core values were created specifically to empower our people to deliver extraordinary service and be their best selves. Our goal is to balance high development with high performance in order to meet the long-term goals of each individual, team, and our firm.

Learn more about our services, industry experience and culture at weaver.com.

Position Profile

Weaver seeks a Marketing Manager to lead and develop a variety of marketing activities to help the firm increase our revenues, brand recognition and market share. This leader will work with firm executives and partner leaders to develop comprehensive annual marketing plans — which may include events, campaigns, sponsorships, collateral/website content, thought leadership content, target list development, etc. — and then lead the successful execution of those plans. This team member will also lead various projects that support department and firm goals, such as content strategy, CRM strategy, lead generation/nurture strategy, digital marketing strategy, campaign development and execution, data analysis and more.

A friendly, positive, proactive driver, this marketing plan manager brings energy and enthusiasm to the marketing team’s important work, along with the ability to develop genuine, cooperative relationships across the firm. This person is a well-organized strategist and adept project manager able to juggle many assignments at once, meet deadlines and keep others informed of progress and/or roadblocks, should they arise. Finally, this team member is a proactive problem solver, able to identify and implement solutions to a wide variety of issues to meet the marketing team’s and the firm’s goals.

Essential Duties and Responsibilities

• Support the strategic development and execution of marketing budgets and plans in coordination with industry and practice group stakeholders.
• Serve as the primary marketing point of contact for designated internal stakeholders and marketing plans.
• Understand needs and objectives of plan stakeholders and provide recommendations to drive their business growth.
• Collaborate with plan stakeholders and marketing team resources to develop and execute a wide array of marketing tactics including campaigns, events, sponsorships, thought leadership content development and promotion, marketing collateral development, website content creation and more.
• Regularly seeks out ways to add value to stakeholder relationships by providing ideas and insights on how to achieve the desired business results.
• Track and analyze key performance metrics to assess the effectiveness of marketing strategies and make data-driven recommendations. 
• Proactively address any issues or concerns to ensure a high level of internal client satisfaction related to marketing projects.
• Ensure appropriate timeline for development, production and delivery of marketing plan activities as well as new requests. 

To be successful in this role, the following qualifications are required:

Education

• Bachelor’s degree marketing, advertising, communications or related business discipline.

Experience

• 5+ years of relevant B2B marketing, communications, and/or digital marketing experience.
• Proven accomplishments in planning, executing and reporting project metrics.
• Strong leadership and managerial skills.
• Able to take strategic control of plans/accounts.

Skills

• Ability to balance several assignments at once, while prioritizing and meeting deadlines; you know how to balance research, development, execution, and reporting.
• Ability to articulate and present technical content in a user-friendly format; you enjoy connecting the dots and translating complex topics into visual communications.
• Excellent relationship skills; you have the ability to collaborate with teams and develop relationships at all levels in the organization.
• Proficiency with Microsoft Office (Word, Excel and PowerPoint), social platforms (LinkedIn preferred) as well as marketing automation platforms (HubSpot) and analytics platforms; experience in Microsoft Teams, Monday.com and related project management tools preferred.
• Ability to operate without direction in areas of uncertainty and ambiguity; you own projects and navigate relationships to make goals reality.
• Ability to work and interact effectively with executive leadership, partner and director stakeholders; you enjoy engaging with others and making project plans come to life.
• Excellent verbal and written communication skills; you exude enthusiasm and inspire trust.
• Ability to use excellent judgment, handle confidential materials and display a professional demeanor; you are authentic and act with integrity.

Additionally, the following qualifications are preferred:

• Experience in marketing accounting and/or other professional service experience.
• Experience working in a marketing agency in client services in roles as an account executive / account manager.
• Self-reliant with strong overall business acumen.
• Self-motivated with a high energy level.

Weaver Benefits At Weaver, our most valuable resource is our people. We take the time to evaluate our employees’ wants and needs and invest our resources accordingly. Weaver goes beyond offering competitive health benefits, such as medical, dental, vision, disability, life insurance, and a 401(k) plan. Learn more here – Weaver benefits. We support our employees by offering flexible scheduled time off (STO), minimum of 56 hours of sick and safe leave, 11 holidays, and 2 scheduled recharge days!

We also offer in-house CPE and learning opportunities through our internal Learning & Development department. Our multi-faceted internal learning program including technical improvement, practice development, management/leadership training, and whole-life growth. Our goal is to balance both high development with high performance to meet the long-term goals of each individual, team, and our firm.

Annual Base Pay Range for New York: $110,000 - $135,000
Exact compensation may vary based on skills, experience, and location.

WeaverLEAD We are committed to investing in the strength of our team. That is why we have created an internal leadership coaching program to train leaders to support other leaders at every level of the organization. The goal of WeaverLEAD is to inspire the growth and development of our leaders by:

Leaning into the experience of exploring new ideas for each individual’s growth as a leader.

Engaging the coaching mindset at work with new ways of thinking about challenges and opportunities.

Adapting to the transformation that takes place as a result of participating in the program.

Developing yourself and others with coaching competencies to create a firm-wide culture of coaching.

People are our formula! At Weaver, we recognize that everyone brings different strengths, backgrounds, and working styles to our team. We cultivate a safe and inclusive work environment that celebrates each individual’s unique qualities through visibility, progression, advocacy, and support. We are proudly an equal opportunity employer.

What’s next? Interested applicants should apply directly to the job posting. You may apply to multiple roles. Be sure to upload your most recent resume and ensure that it is attached to your application. By registering, you are only activating an account and creating a presence. Please apply directly to a position of interest. You will receive a confirmation email after completing an application for a role. After reviewing your application, a friendly Weaver Recruiter will contact you soon and walk you through the hiring process. Thank you for exploring a career with us. We look forward to meeting you!  

Currently, we are not accepting resume submissions from third-party staffing agencies for this role. This role is Employee Referral Program eligible.