Senior Manager, Advocacy and Community
Who We Are
The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series C, bringing our total funding to over $100M. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, and are aiming to build a company as healthy as the dogs we feed.
Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
Where You'll Come In
The Senior Manager of Advocacy and Community is directly responsible for building programs that scale viral growth. Initially, this will include growing our existing referral program, launching a gift card program, and leveraging Community to build an ambassador program that identifies key partners and advocates who are eager to share the value of fresh, healthy food for dogs. A successful Advocacy and Community Manager will work across a variety of marketing channels including email, SMS, and direct mail to name a few. This role will partner with business functions like Growth, Product, Engineering and Data Strategy and Insights to lead the overarching TFD advocacy strategy. They will generate a clear pathway for any person to become an evangelist and advocate for The Farmer’s Dog and build connection and passion within our incredible customer community.
How You'll Make An Impact
- Meaningfully scale The Farmer’s Dog’s referral program to a 1+ k-factor
- Build a robust experimentation framework that drives improvements to referral adoption and virality
- Create the framework for a strong Community and Advocacy program at The Farmer’s Dog, including product enhancements and related customer communications
- Develop a strategy and go-to-market plan for an ambassador program that empowers any dog person to be an advocate for The Farmer’s Dog
- Identify and onboard high-fidelity partners to participate in advocacy and ambassador programs
- Build and execute the roadmap for a high revenue generating gifting program
We're Excited About You Because
- You build successful referral programs from the ground up
- You have strategically designed a gifting or gift card program
- You collaborate closely with Brand, Community, and Engagement teams
- You have 5+ years professional experience in advocacy and community roles
- You led and designed strategies for ambassador programs
- You have managed a high functioning Community team with multiple direct reports
- You work cross-functionally with Engineering, Data, Strategy and Product teams to build sustainable programs
- You listen to customers and are passionate about building community between customers and advocates alike
A Few of Our Best Benefits
- Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- 12 week paid parental leave
- Flexible PTO and (when in office) WFH policy
- Discounted fresh food for your pup