Senior Manager, Advocacy and Community

| Greater NYC Area
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series C, bringing our total funding to over $100M. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, and are aiming to build a company as healthy as the dogs we feed.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. 

#LongLiveDogs

Where You'll Come In

The Senior Manager of Advocacy and Community is directly responsible for building programs that scale viral growth. Initially, this will include growing our existing referral program, launching a gift card program, and leveraging Community to build an ambassador program that identifies key partners and advocates who are eager to share the value of fresh, healthy food for dogs. A successful Advocacy and Community Manager will work across a variety of marketing channels including email, SMS, and direct mail to name a few. This role will partner with business functions like Growth, Product, Engineering and Data Strategy and Insights to lead the overarching TFD advocacy strategy. They will generate a clear pathway for any person to become an evangelist and advocate for The Farmer’s Dog and build connection and passion within our incredible customer community.

How You'll Make An Impact
  • Meaningfully scale The Farmer’s Dog’s referral program to a 1+ k-factor 
  • Build a robust experimentation framework that drives improvements to referral adoption and virality
  • Create the framework for a strong Community and Advocacy program at The Farmer’s Dog, including product enhancements and related customer communications
  • Develop a strategy and go-to-market plan for an ambassador program that empowers any dog person to be an advocate for The Farmer’s Dog 
  • Identify and onboard high-fidelity partners to participate in advocacy and ambassador programs
  • Build and execute the roadmap for a high revenue generating gifting program 
We're Excited About You Because
  • You build successful referral programs from the ground up
  • You have strategically designed a gifting or gift card program
  • You collaborate closely with Brand, Community, and Engagement teams
  • You have 5+ years professional experience in advocacy and community roles
  • You led and designed strategies for ambassador programs
  • You have managed a high functioning Community team with multiple direct reports
  • You work cross-functionally with Engineering, Data, Strategy and Product teams to build sustainable programs
  • You listen to customers and are passionate about building community between customers and advocates alike
A Few of Our Best Benefits
  • Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • 12 week paid parental leave
  • Flexible PTO and (when in office) WFH policy
  • Discounted fresh food for your pup
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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