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Thoughtworks

Partnerships Marketing Manager (Senior Associate)

Posted 9 Days Ago
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Hybrid
New York, NY, USA
90K-130K Annually
Senior level
Hybrid
New York, NY, USA
90K-130K Annually
Senior level
Execute Americas partnership marketing strategy through joint go-to-market campaigns, content, digital, events, PR, social media, and partner programs. Manage partner relationships and co-marketing funds, localize global campaigns, build customer reference assets, coordinate regional sales and marketing teams, and analyze program performance to maximize commercial impact and ROI.
The summary above was generated by AI

The Partnerships Marketer Senior role reports to the Head of Strategic Events and Partnerships, Americas and is a key role that works in collaboration with the global partnerships team and the Americas marketing team to execute Thoughtworks' partnership strategy, assist with key partner relationships and serve as the point of contact with both internal and external stakeholders for all Americas partnership marketing needs. You will be a key member of our Field Marketing Americas team and work with cross-functional marketing teams and other Thoughtworks' functional teams to deliver key outcomes.

Job responsibilities
  • Collaborate with our partnerships teams and external partners to activate in the region the Thoughtworks' partnership value propositions and execute the aligned go-to-market strategy
  • Develop and execute partnerships marketing campaigns for the Americas region that align with regional marketing
  • Execute partnerships' content, digital and event strategies
  • Be a partner to our global partnerships team to help achieve Thoughtworks commercial business goals, localizing global assets and campaigns
  • Support the qualitative and quantitative analysis of program performance
  • Maintain direct and active relationships with partners, including proactively resolving marketing issues and serving as an internal advocate
  • Work with the regional marketers and their sales teams to effectively embrace the partnership marketing vision to create quality and consistency in our market service programs
  • Manage partner co-marketing fund for maximum ROI, proactively engage in partner-led marketing activities
  • Build collection of referenceable customer assets
  • Develop relationship with local partner marketing contacts to develop and execute joint marketing programs
  • Collaborate on organizational brand building efforts by leveraging joint partner successes via PR, analyst relations and social media (in cooperation with Brand & Communications teams)
Job qualifications
Technical Skills
  • Minimum of 5 years experience in the marketing / sales function
  • At least 1-2 years experience of partnership marketing programs
  • B2B marketing experience
  • Experience executing large programs in a fast-paced, rapidly changing environment
  • Experience creating and executing marketing campaigns
  • Work, passion, or insights in the technology / digital industry
  • Prior experience at major hyperscalers.
Professional Skills
  • You are willing to spend 2+ days per week working in the local Thoughtworks office, collaborating with peers and building internal relationships.
  • You are results driven, resilient, and not easily dissuaded by hurdles or setbacks.
  • You are enthusiastic and self-directed, with a strong ability to execute as well as to step back and look at the bigger picture.
  • You have a good understanding of partnership marketing and working with partners to execute joint GTM campaigns
  • You have strong communication skills to connect with internal and external stakeholders with ease, from local developers to far-flung marketing colleagues.
  • You have good project management skills and can proactively coordinate multiple work streams in parallel.
  • You thrive in an unstructured environment; you find your own growth opportunities and are happy to determine your own path amongst the ambiguity.
  • You have good intuition, but you trust data more.
  • You are able to deftly juggle multiple balls, organize, prioritize, and above all, believe in yourself.
  • You are not someone who spends months perfecting a beautiful plan. We work light and fast, we plan at a broad brush level with the entire business, and dive in in the near term. Our world changes too fast to plan years ahead.
  • You are not someone who expects a drove of agencies to support you on strategy, or to drive your opinion. We're hiring you, for you, not for your vendor connections.
  • You are not a 'ta da' marketer. We don't work as individual contributors who showcase finished work. We build our plans together, most typically in a lightweight way.
  • Rapid learner who thrives in a fast-paced environment
  • Exceptional collaboration and relationship-building skills - with the experience developing working relationships at all levels of an organization
Other things to know
Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

Responsible Use of Al in Recruitment

At Thoughtworks, we use Al tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.
Crucially, our Al tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.
We are committed to fairness and responsible Al. We actively manage our Al systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks Al Policy for Recruitment.

EEO

Thoughtworks is an equal-opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We prohibit discrimination and harassment of any kind and are dedicated to providing a work environment free from discrimination and harassment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, stermination, layoff, recall, transfer, leaves of absence, compensation, and training.
Thoughtworks is also an affirmative action employer of veterans and individuals with disabilities.
For additional information, please see the Thoughtworks, Inc. Equal Employment Opportunity & Affirmative Action Policy Statement.

US - Work Authorization

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment in the United States.

Accommodations

Thoughtworks is committed to providing reasonable accommodations to qualified applicants with disabilities or sincerely held religious beliefs, practices, or observances, in accordance with applicable law.
If you need a reasonable accommodation to complete any part of the application process, participate in interviews, or otherwise engage in the hiring process, you may request an accommodation by completing this form or speaking with your recruiter. Requests may be made at any stage of the application or interview process.
Once a request is received, Thoughtworks will engage in an interactive process with the applicant to determine an appropriate accommodation. Applicants are not required to disclose medical diagnoses or detailed personal information in order to request an accommodation. All accommodation requests will be handled in a timely, confidential, and respectful manner, consistent with applicable legal requirements.
Requesting an accommodation will not negatively affect your consideration for employment. Company prohibits retaliation against any applicant for requesting an accommodation or participating in the accommodation process. Accommodations made during the recruitment process are not a guarantee of future or continued accommodations once hired. If you are hired by Thoughtworks, and require an accommodation to perform the essential functions of your role, you may be asked to engage in our reasonable accommodation process.

Cancellations

As a technology consultancy, the projects we undertake are subject to change based on client needs and agreements. While we strive for consistency, please be aware that project scope or availability may shift, or projects may even be cancelled, during the recruitment and selection process, which is often outside of our direct control. Should the project related to this vacancy be significantly altered or cancelled, all impacted candidates will be promptly and duly informed of the change

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’ re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

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Salary

Benefits: https://www.thoughtworks.com/en-us/careers/benefits

The annual salary range posted is subject to many factors and may vary depending on experience, geographic location, job responsibilities, performance, skills and/or training.

Salary
$90,000$130,000 USD

See here our AI policy.

Thoughtworks New York, New York, USA Office

This Midtown office is the social hub for the local tech community with its collaborative open-format showcasing the vibrancy and diversity of NYC.

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