About the company
Our client is a fast-growing technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead paid advertising across social, search and newer channels, from planning through day-to-day execution. Run a steady cycle of experiments, weigh growth goals against spend efficiency, and partner with other departments to open up further growth opportunities.
What you'll do
- Set and carry out the paid advertising plan across social, search and newer channels, accountable for pipeline, revenue and cost per acquisition.
- Increase spend in a measured way, weighing growth goals against overall business balance as each channel matures.
- Form hypotheses, run frequent experiments and iterate quickly, including landing page tests and review of ad creative results.
- Apply sound measurement practices such as incrementality, attribution modeling and experiment design, and make good judgment calls when data is incomplete.
- Work with sales, product, operations and marketing colleagues to find growth opportunities outside paid channels.
- Guide rapid creative testing by briefing designers and content teams and sharing informed views on what lifts conversion.
Requirements
What we're looking for
- At least 4 years running paid acquisition programs at a startup or technology business.
- A record of growing revenue through paid social and search while keeping returns healthy.
- Hands-on management of consumer-facing social ad budgets reaching seven figures or more.
- Experience shaping a paid marketing strategy at an early or growth-stage company, with clear evidence of substantial growth.
- Familiarity with related growth levers such as conversion optimization, landing pages, web experiments and partnerships.
- Advanced skill with the major social and search advertising platforms, plus newer paid channels.
- Comfort creating processes and programs from nothing with limited resources.
- Bachelor's degree from an accredited university.
- Ability to work on-site five days a week.
Bonus points
- Marketplace experience.
- Experience growing ad accounts from zero.
Benefits
Compensation and benefits
- Base salary: USD 120,000 to 175,000 per year
- Equity
- Health, dental and vision coverage
- Unlimited paid time off
- Commuter benefits
Location and work model
- New York City, NY, United States
- On-site, 5 days per week
- Full-time
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