Own and optimise local user journeys across Binance products by identifying funnel bottlenecks, launching experiments, configuring product content and localisation, building dashboards and tracking, analysing user behaviour, designing A/B tests, and coordinating local feature rollouts with cross-functional teams to improve activation, conversion, retention, and UX.
As a Product & Funnel Optimisation Manager, you will own the optimisation of the local user journey across Binance products. You will work closely with Product, Engineering, CRM, Design, and Marketing teams to improve activation, conversion, retention, and overall user experience.
You will be responsible for identifying funnel bottlenecks, launching experiments, configuring local product experiences, managing market-specific product content and localisation, and using data to drive continuous product improvements. This role requires a combination of analytical thinking, hands-on execution, and strong ownership.
Responsibilities
- Own the local product experience across Binance products.
- Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
- Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
- Manage product localisation, translations, and language quality across all product touchpoints.
- Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
- Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
- Analyse product data and user behaviour to identify optimisation opportunities.
- Design and evaluate A/B tests together with Product teams to validate product improvements.
- Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
- Support local rollout of new product features and ensure high-quality execution.
- Monitor product KPIs and continuously improve user experience through data-driven recommendations.
Requirements
- 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
- Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
- Strong analytical skills and ability to interpret user behaviour and product performance data.
- Experience building dashboards, tracking frameworks, and performance reporting.
- Experience working with CMS, localisation platforms, or internal product configuration tools.
- Comfortable managing product copy, translations, language quality, and market-specific product configurations.
- Understanding of user journeys, UX principles, and funnel optimisation.
- Strong ownership mindset and attention to detail.
- Excellent communication and cross-functional collaboration skills.
- Native Russian and strong English communication skills.
Similar Jobs
Big Data • Fintech • Mobile • Payments • Financial Services
Build, operate, and extend Affirm's data platform and application tooling to enable self-service data applications at scale. Implement platform features (provisioning, CI/CD, access control), integrations, data governance, automation, observability, and on-call operations. Contribute to roadmap for semantic layers, agentic data tooling, and AI-native workflows while raising engineering and operational standards.
Top Skills:
Agentic Data ToolsBigQueryBuildkiteCi/CdDatabricksDockerGithub ActionsLlmsOauthOidcPythonRbacRest ApisSecrets ManagementSemantic LayerSnowflakeSQLWebhooks
Artificial Intelligence • Enterprise Web • Software • Design • Generative AI
Lead multi-year vision, strategy, and roadmap for Webflow's agent surfaces and AI platform. Align cross-functional teams, set quality standards and guardrails for non-deterministic agent experiences, serve both developers and creators, prototype and ship product improvements (including contributing code), and mentor PMs while measuring and iterating on outcomes.
Top Skills:
Ai AgentsAPIsCode GenerationLlmsMcpPromptingWebflow
Gaming
Lead and manage global operational workflows and compliance programs (e.g., Global Fonts, Player Data Compliance). Serve as central liaison between studios and corporate teams, manage vendor proposals and contract tracking, maintain tracking systems, deprecate high-risk assets, optimize processes using modern tools, and provide project management support for software migrations, tool rollouts, and M&A integration.
Top Skills:
AirtableAtlassian (JiraConfluence)Generative Ai (Gemini)Google Workspace (DocsSheetsSlides)
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
