Sales Development Representative

Your role:

We are seeking a motivated and detail-oriented Sales Development Representative (SDR) to act as the vital conduit between Marketing and Sales, with a focus on supporting the success of our events program. This entry-level role is ideal for someone eager to launch a career in enterprise software sales, who thrives on connecting people, organizing details, and helping transform marketing activity into qualified pipeline for Sales.

Your responsibilities:

Event Lifecycle Support

• Research and qualify attendee lists before industry conferences and events, prioritizing accounts and contacts that match our Ideal Customer Profile (ICP).
• Enter all attendees into Salesforce and prepare briefing notes for Sales.
• Conduct pre-event outreach (phone, email, LinkedIn) to generate interest and schedule meetings for Sales.
• Support on-site activity by assisting with booth lead capture, coordinating scheduled meetings, and ensuring accurate Salesforce tagging.
• Post-event, follow up with attendees to nurture leads and transition qualified opportunities to Sales.

Marketing Campaign Alignment

• Track event leads’ engagement with marketing campaigns (emails, webinars, nurture tracks) and ensure Sales visibility.
• Share relevant marketing materials (case studies, product sheets, videos) with prospects to enhance outreach.
• Provide feedback to Marketing on which campaigns, events, and messages generate the highest quality leads.

Sales Handoff & Pipeline Hygiene

• Qualify leads based on criteria such as interest, authority, and buying timeline before passing to Sales.
• Maintain accurate and complete Salesforce data, including lead source, campaign attribution, and status updates.
• Route leads quickly and accurately to the correct sales representative, segment, or territory.

Analytics & Reporting

• Support event ROI measurement by tracking leads generated, meetings booked, and pipeline created.
• Monitor conversion rates from event leads to opportunities, surfacing insights for improvement.
• Build and maintain simple Salesforce reports and dashboards that provide transparency to both Marketing and Sales leadership.

Cross-Functional Collaboration

• Participate in regular Sales and Marketing syncs to share updates, insights, and feedback from events and campaigns.
• Document and circulate best practices (effective outreach scripts, objection handling, email templates) to improve team performance.
• Capture anecdotal customer and prospect feedback from events to inform product positioning and marketing messaging.

About you:

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Strong verbal and written communication skills.
• Highly organized with excellent attention to detail and ability to manage multiple priorities.
• Comfortable with CRM tools (Salesforce experience preferred).
• Proactive, curious, and eager to learn; motivated to build a career in sales and technology.
• Team-oriented mindset with the ability to bridge functions and work collaboratively.

What we offer:

• Comprehensive training on Global Relay’s solutions, sales methodology, and compliance technology landscape.
• A clear career progression path into Sales or Marketing roles.
• Competitive salary and benefits package.
• A dynamic, collaborative environment in our New York City office.