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VP Sales - USA

| Greater NYC Area
AB Tasty (www.abtasty.com) helps build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users. AB Tasty isn't about helping brands to push a hard sell. We're about helping them sell better, by creating more positive consumer and user experiences across digital properties.
We must be on to something, since we're proud to say we have:
· 700+ customers, including Sephora, Land Rover, Cartier, and Ashley HomeStore
· 200+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
· Raised $24 million to grow globally
· Bonus: we're nice, too, we promise!
2 prerequisites if you want to join the AB Tasty team:
· Be a genuinely kind person! (we take this one seriously, it's half the battle in the recruitment process)
· Have a passion, whatever it may be :)
We're looking for a leader to develop and implement an effective sales strategy for the US market. If you're a sales leader who is passionate about e-commerce, digital marketing and new technologies, this role may be for you!
Working directly with the Co-Founder and CEO, the VP Sales will define the commercial strategy for the Americas on all revenue streams (licenses, services) and channels as well as build the adequate sales organization for the region to implement. The ideal person is a leader who can build and develop the AB Tasty business in the Americas to accelerate AB Tasty market share. While also building the business, this person will be building out and overseeing a team of account executives, solutions engineers, customer success managers and partnership managers located in NYC and San Francisco.

What you will do

  • Create a clear, well-defined and understandable set of sales policies and procedures, designed to drive new and additional business sales revenue and maximize client retention. Ensure roll out & adoption of these policies.
  • Define key sales profiles and skills. Ensure adequate induction and training is available and used.
  • Build regional annual sales plans, budget and revenue goals.
  • Design the Americas commission scheme in line with global Sales and ensure local implementation.
  • Build the adequate tools and reporting to reflect sales activity and performance.
  • Drive innovative and integrated sales programs.
  • Align with Marketing to ensure commercial strategy is integrated in Marketing roadmap, plans and programs. Ensure Marketing enhances sales readiness tools.
  • Represent the Americas sales function on all Global initiatives and tools (eg: Operations, Global Marketing, Finance, Product…)
  • Global accounts: develop existing clients and implement all useful initiatives to acquire new global clients.
  • Build Americas initiatives to develop sales strategic account programs, cold calling days, and challenges.
  • Define plan to target new customers and new sales opportunities, initiate action plan to approach and secure new business for the Company.
  • Define necessary training paths, commission plans, KPI’s, performance assessment, staff development, induction plan, recognition programs.
  • Organize and attend monthly sales reviews with local sales management, as well as bi-annual sales meetings.
  • Identify local best practices, develop sharing and adoption in other countries.
  • Ensure Americas sales plans are in place along with Founder.
  • Recommend, obtain approval and implement the adequate sales organization in countries.
  • Attend regularly client meetings at senior levels of large Clients/Prospects as well as external events.
  • Work cross-functionally within AB Tasty on a monthly basis: Marketing, Operations, HR etc.
  • Provide reporting on the local and consolidated sales performance and sales KPIs to the Americas management team.
  • Monitor new business through pipeline management as in SFDC.


What we are looking for

  • Bachelor’s degree in Sales, Business Administration, Marketing or equivalent experience
  • A minimum of 10 years of sales management experience in an international environment
  • A well-developed understanding of Saas and expert understanding of selling to Mid-Entreprise and middle Market is required.
  • Management experience leading an organization focused on performance and results in a matrix environment.
  • Possess both strategic and tactical dimension and capabilities, and ability to analyze the market, competitors and company strengths and weaknesses while devising winning sales strategies.
  • Successful track record of managing, leading, and developing people; able to enhance the competency and skill base of the sales organization while simultaneously developing more coherent communications across the company
  • Demonstrated leadership in a cross functional environment with the ability to lead, influence and shape opinion among a peer group of senior managers.
  • Proven leadership style, leads by example and promotes continuous development
  • Must have outstanding and effective English communication skills (oral and written)
  • Align with AB Tasty core values: Customer satisfaction, reactivity, team spirit, enthusiasm
  • Comfortable with working in a fast-paced and dynamic environment
  • Ability to legally work in the US (sponsorship not available)


What we offer

  • Competitive salary + bonus
  • Generous PTO 
  • Paid holidays
  • Medical, Dental, & Vision insurance
  • 401(k) +matching
  • 100% commuter reimbursement
  • Monthly team events
  • Annual company-wide seminar



AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • D3JSLibraries
    • jQueryLibraries
    • RamdaLibraries
    • AngularJSFrameworks
    • ReactJSFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM


Our office is located in Soho, a trendy area with boutique shops, restaurants, and bars. Conveniently located with major train stops on our block.

An Insider's view of AB Tasty

What are some social events your company does?

AB Tasty has some great social events so that everyone can get to know one another. We work hard but also like to party and have fun! Different events occur throughout the year like our annual company-wide seminar in Europe, elaborate holiday parties, and monthly "aperos" where we go out for drinks and have a good time!


Account Executive

What does your typical day look like?

The great thing about being a Customer Success Manager is that your day never looks the same. Most of my day is client-oriented: it's all about being attentive and reactive to your platform users. I also work on the strategy side, so I help clients with their conversion rate optimization roadmap and assist with analyzing test data.


Customer Success Manager

How does the company support your career growth?

I joined 4 years ago, and in that time, I've had 3 different roles on 2 different continents. I've experienced this growth not because of my seniority, but because AB Tasty cares about its employees' career paths. From day 1, everyone is encouraged to envision how and where they want to grow within the company, and then they help us get there.


Marketing Director US

How do your team's ideas influence the company's direction?

All our big decisions are driven by the whole team. At AB Tasty, we are encouraged to share our feedback with management or other employees regarding a project, a product evolution, hiring new employees, or for all the day-to-day decisions we make. Communication is key in order to keep our values and involve everyone in the company.


Head of Technical Experts US

What's something quirky about your company?

We’re given virtual tokens every day to gift to coworkers. They’re redeemable for a variety of gifts, ranging from an office plant, a happy hour for your team, a charity donation, or an international trip!


PR & Events Manager

What are AB Tasty Perks + Benefits

AB Tasty Benefits Overview

Along with annual trips to Europe, AB Tasty offers generous PTO, health, vision, and dental insurance, 100% commuter reimbursement, 401(k) matching, company equity, happy hours, tons of snacks, and an overall fun and casual work environment.

Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
AB Tasty covers 100% of commuting costs for its employees
Company Outings
Game Room
You can often find employees playing Fifa when they need a break.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
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