The Senior Associate handles digital media investments, managing budgets, executing negotiations, and collaborating with planning teams to meet client objectives.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About : A Leading WPP Media Brand
Role Summary & Impact
- The Senior Investment Associate handles day to day management (negotiating, managing and executing) of the digital and integrated video spend and negotiations for their assigned clients. You will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs. Work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy. As the Senior Associate, Client Investment, you will implement media negotiations and buying/activation for one or more assigned accounts. You will provide strategic market insights, trends and pricing benchmarks, oversight, and manage spending across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Skills and Experience
- Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
- Participate in vendor RFP selection
- Help manage RFP process (all digital channels, where applicable)
- Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
- Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
- Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
- Develop Partner Scoring Model (ranking for buy development)
- Gain approval for all supply sources on tactical buys internally
- Develop tactical buy with larger Investment team
- Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
- Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
- Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
- Create Partner POVs
- Keep current on partner and marketplace innovations, ad models, and technologies
- Proactive in following up on client team requests with a key awareness of client deadlines
- Follow key investment tenets around KPIs
- Actively participate in department projects/committees
- Estimate, update and adjust all ratings per demographic, per quarter.
- Analyze upfront network proposals and create recommendation books.
- Issue order letters.
- Negotiate all rates, special placement and added value per the determined strategy.
- Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
- Ensure the documentation of all negotiations, makegoods and credits.
- Ensure the accuracy of Donovan inputting, buys and order forms.
- Analyze buy performance, i.e. post-buys, positioning reports.
- Collaborate with Analytics to identify and activate buy optimizations
- Track media expenditures to ensure agency and budget compliance.
- Manage monthly billing
- Run commercial time period rotation and pod position reports.
- Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.
- Maintain communication with Communications Planning team to ensure timely delivery of requests.
- Maintain working relationships with vendors to ensure quality buys.
- Collaborate with the media team members to resolve media billing issues.
- Attend media presentations internally and outside the Agency.
- Maintain up to date knowledge of the national broadcast marketplace and its opportunities.
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- 1+ years of prior digital or Video investment experience desired
- Assist the Associate and help guide them on their roles and responsibilities, their workload and development
- Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers
- Foster camaraderie within the Investment team and with all key stakeholders they support
- Educate media teams on the investment process
- Provide guidance to team members and nurture/promote team environment
- Train employees on tools and best practices
- Be capable of working successfully within a team as well as independently • Thorough understanding of the media landscape and fast-moving digital trends
- Strong quantitative and analytical/results-oriented skills
- Solid negotiation skills and tactics
- Excellent verbal and written communication skills
- Ability to work in a team environment that promotes collaboration
- Adept at communicating effectively across all levels
- Ability to multi-task, work successfully with teams, and work under pressure
- Excellent time-management and follow-through skills
- Advanced proficiency in Excel with intermediate PowerPoint and Word skills
- Strong understanding of interactive research tools
Life at WPP Media & Benefits
- Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
- Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$45,000—$90,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.
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