Senior Copywriter

Job Description:

We are seeking an experienced senior copywriter with the ability to uphold enterprise-wide adherence to brand guidelines across multiple channels, while engaging marketing and sales copy for a variety of audiences across multiple channels. The ideal candidate is not only a strong writer, editor, and proofreader, but a collaborative team member who is a creative and independent thinker, highly organized, and able to balance multiple priorities while adapting content across diverse product lines.

This position will be part of the in-house creative team supporting a diverse range of WorldStrides products. The role may be fully remote or based in one of our offices located in Charlottesville, VA; Vienna, VA; Austin, TX; or San Diego, CA.

Responsibilities:

• Craft engaging marketing content to support key company initiatives across multiple channels, including email, digital and print advertising, social media, video, and both B2B and B2C communications
• Develop compelling long-form content, including business reports, thought leadership pieces, industry reports, and in-depth website content, translating complex information into clear, engaging narratives for diverse audiences
• Collaborate closely with partner designers and videographers to ideate and execute compelling creative work that elevates brand and campaign awareness while maintaining brand language standards
• Serve as the SME for branding and language inquiries across the organization
• Maintain a comprehensive understanding of the company's audiences, services, products, and marketsPartner with internal stakeholders to ensure creative work aligns with business goals and messaging objectives, and take ownership of the accuracy, consistency, and quality of all marketing collateral

Qualifications:

• Bachelor’s degree from an accredited university, along with 5–8 years of professional experience
• Demonstrated success developing persuasive marketing and sales copy across print, email, digital advertising, web, and related channels
• Demonstrated experience developing and structuring long-form content, including business reports, industry or research-based reports, thought leadership, and in-depth website content
• Experience translating brand standards, including voice, tone, and grammar guidelines, into effective market-ready messaging
• Ability to collaborate effectively with creative teams and business stakeholders to deliver high-quality work on time and on strategy
• Excellent verbal and written communication skills, including the ability to confidently present and advocate for creative work to stakeholders
• Collaborative, curiosity-first mindset, especially when responding to feedback from internal stakeholders
• Strong organizational and time-management skills with the ability to independently manage deadlines and work on multiple projects simultaneously
• Comprehensive working knowledge of AP Style and The Chicago Manual of Style, with exceptional attention to detail
• Excellent writing, proofreading, and editing skills
• Candidates must provide an online portfolio for consideration
• Final candidates may also be asked to complete a brief writing assignment as part of the interview process

Work Perks

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment