Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
When you join our Core Analytics Team, you become part of a centralized hub of analytics excellence. This team provides the unique opportunity to work alongside a world-class peer group, leveraging centrally maintained tools and resources to drive impactful results. We emphasize continuous learning and development, ensuring team members are always growing their skills and expertise. Collaborating closely with Engineering, Product, and Business teams, we deliver data-driven insights and innovative capabilities that guide our stakeholders, shape our strategies, and enhance the experiences of Roku's users globally.
Roku is seeking a Senior Data Scientist to join the Core Analytics team and support the user setup and onboarding product area. In this role, you will leverage data analytics to improve onboarding experiences, identify trends and risks, and guide strategic product and business decisions through pattern analysis. You will partner with product management and engineering teams to identify new features, drive adoption, and develop solutions that track, monitor, and improve the onboarding ecosystem via dashboards, data pipelines, and statistical models. This position offers the opportunity to solve complex analytical problems that directly impact millions of users across the Roku platform. The ideal candidate brings a strong analytical foundation combined with a passion for translating data into clear, actionable insights that shape the user experience at scale.
For New York Only - The estimated annual salary for this position is between $127,500 - $170,400 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We're looking for curious, adaptable builders who can show how they've used AI or automation to move faster, raise the bar, and scale their impact.
We value your AI skills if have built fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.
- Develop and maintain dashboards, reports, and data visualizations for operational and systems health metrics
- Analyze structured and unstructured data to communicate insights that help stakeholders solve problems and identify trends
- Develop data pipelines to power automation, validation, and reporting
- Align data science initiatives with organizational goals and collaborate with Program Management and Engineering for feedback
- Design and execute A/B tests to evaluate product changes and measure impact
- Create analytical tools such as real-time alerts and models to understand onboarding platform success
- Perform exploratory data analysis on emerging trends across the Roku platform
- Provide data-driven recommendations directly to leadership regarding initiative performance and untapped opportunities
- Bachelor's or Master's degree in a quantitative field such as Statistics, Business Analytics, Data Science, Mathematics, Economics, Engineering, or Computer Science
- 5+ years of professional experience in data science, analytics, or a related field
- 5+ years of experience supporting user onboarding, consumer products, digital media, or entertainment domains
- Proficiency in SQL, R, Python, or other programming languages for querying and analysis
- Hands-on experience with visualization tools such as Tableau or Looker
- Experience with A/B testing, statistical modeling, or forecasting
- Experience using AI and Large Language Models to enhance productivity and analytical workflows
- Demonstrated ability to thrive in a dynamic environment and take initiative in resolving issues
#LI-AN1
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Roku New York, New York, USA Office
114 W. 41st St., 6th Floor, New York, United States, 10036
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