Senior Director, CRM & Lifecycle Marketing

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

As a Senior Director, Lifecycle Marketing, you'll develop Lifecycle Marketing and CRM strategies to onboard new Upside consumers and increase LTV engagement, satisfaction, and retention. In this role, you’ll report to our VP of Growth Marketing.

• Team Leadership: Lead and grow a CRM and Lifecycle Marketing team, promoting a culture of creativity, new ideas, and continuous improvement.

• Strategy Development: Develop dynamic CRM and Lifecycle Marketing strategies that align with Upside multi-vertical objectives, including product education, adoption, engagement, loyalty, and referral. Build and maintain alignment for quarterly project roadmaps to ensure completion and support channel growth, as well as product launches.

• Impactful Partnerships: Build positive relationships and collaborate closely across Acquisition, Brand, Product, Research, Data, and other critical teams to drive CRM growth strategy. This includes partnering with the Product team to integrate lifecycle messaging into new feature launches and collaborating with the Data team to develop advanced segmentation models that improve campaign efficiency.

• Performance Ownership: Establish clear metrics to measure the efficiency of campaigns and guide data-informed decision-making. Communicate results and findings to the wider Consumer Marketing team, using insights to improve performance and identify broader growth opportunities across important metrics like engagement rates (e.g., open rates, click-through rates), churn reduction, referral program growth, and direct revenue attribution.

• Consumer Insights: Analyze consumer data and behaviors to identify trends, opportunities for advanced segmentation, and highly targeted communication strategies that resonate deeply with our diverse user base.

• Campaign Oversight: Ensure the successful delivery of multi-channel marketing campaigns that consistently resonate with consumers and grow engagement across email, in-app messaging, push notifications, and other touchpoints.

• Technical Innovation & AI/ML Integration: Stay updated on changes in CRM technology and identify standard processes, bringing new, innovative ideas to fruition. Identify and implement opportunities for automation and the integration of AI/ML into our experimentation strategy, drawing on your experience in applying these technologies to optimize marketing performance, such as predictive analytics for churn or personalized content recommendations.

Competencies You'll Need:

• 12+ years of progressive experience in Lifecycle Marketing and CRM, with a demonstrated track record of increasing consumer engagement and retention within a relevant B2C/consumer industry.

• Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.

• Proficiency in CRM software and related technologies, specifically with hands-on experience in platforms like Iterable and Segment.

• Deep knowledge of marketing automation tools and consumer data analytics platforms.

• A strong affinity for numbers, an expert understanding of consumer insights, and a proven ability to apply data to advise and optimize strategy.

• Extensive experience successfully managing and growing a Lifecycle Marketing or CRM team.

• A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams.

Tools We Use:

• Iterable

• Email on Acid

• Snowflake

• Segment

• Census

• Neustar/TransUnion Data Clean Rooms

Location:

This hybrid role is based in our NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $217,000 - $239,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs + paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.