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American Express

Senior Manager, Marketing Governance - Amex Offers

Posted Yesterday
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Hybrid
New York, NY, USA
Mid level
Hybrid
New York, NY, USA
Mid level
The role involves leading analysts, providing strategic campaign consultation, improving processes, and managing relationships across various departments to enhance marketing governance and execution.
The summary above was generated by AI

Amex Offers Marketing Operations (AOMO), part of Amex Offers Digital Media (AODM) is a global organization that sits within MEMBERSHIP PORTFOLIO SERVICES (MPS) within the US Consumer Services Business. MPS is responsible for developing and scaling several growing businesses that are strategically important to American Express. We are developing unique and differentiated ways to strengthen the Membership Model by connecting Card Members with Merchants that create opportunities to help drive our growth over the mid-to-long term.
AOMO is Marketing Operations center of excellence within AODM with the charter of driving high quality, customer-first marketing that accelerates business growth through optimized go-to-market solutions and the development of best-in-class mar tech products & processes.

This role will report to the Director of Amex Offers Marketing Governance and lead 1-2 analysts.

Responsibilities
  • Providing strategic campaign consultation to partners across Merchant, Consumer, Small Business and other enterprise customers including data and governance guidance to jointly achieve goals and execute flawlessly
  • Working collaboratively with key stakeholders including Marketing Execution, Client Management, Marketers, Creative Review, Control Management, GCO and Compliance to align on campaign feasibility and overall risk.
  • Identifying and driving end-to-end process improvements with a focus on governance to increase capacity and speed to market.
  • Understanding the systems and platforms the AOMG team uses and how they support and impact the review process and campaigns.
  • Understanding how Merchant data is set up, which governance principles apply and how to translate that into flawless offer fulfillment, and working with the Setup & Execution team to deliver Amex Offers.
Qualifications
  • At least 3 years of professional experience, with the ability to lead, coach and mentor junior analysts
  • Strong attention to detail
  • Excellent relationship management, collaboration and influence management skills
  • Ability to adjust quickly to shifting priorities, multiple demands, ambiguity and rapid change
  • Strong verbal and written communication

  • Proven track record of driving results

  • Operational mindset - Process-oriented with ability and passion for getting into the details when needed
  • Solutions-oriented

  • Collaborative team player with positive attitude
  • A passion for leading and developing colleagues
  • Proficiency in core Microsoft 365 applications (Excel, Word, PowerPoint, Outlook, etc.)
  • Bachelor of Arts or Bachelor of Science degree


Preferred Qualifications

  • Prior experience in Amex Offers or similar digital marketing 
  • Prior experience in marketing governance and/or offer setup & execution
  • Working familiarity with AI applications
  • Direct people leadership experience
About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​

American Express New York, New York, USA Office

World Financial Center, New York, NY, United States, 10285

American Express New York, New York, USA Office

200 Vesey St, New York, NY, United States, 10281

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