Senior Manager, Marketing Investment Strategy & Measurement

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Marketing investment decisions require more than performance reporting. They require a clear view of expected return, strategic priorities, financial constraints, uncertainty, and trade-offs across PayPal, Venmo, B2B, markets, channels, and major programs. The Senior Manager, Marketing Investment Strategy & Measurement will lead the enterprise process for turning measurement evidence and business context into clear investment recommendations for senior Marketing and Finance leadership.
This role will partner closely with PayPal, Venmo, and B2B Marketing leaders, ROI & Effectiveness leads, Data Science, and Finance to evaluate investment opportunities across segments, markets, channels, and strategic priorities. The Senior Manager will own the monthly and quarterly investment-review process, orchestrate cross-segment scenario planning, and ensure leadership has the right evidence, trade-offs, and recommendations to make informed allocation decisions.

Job Description:

Essential Responsibilities:

• Support the marketing leadership team in strategy formulation, planning, and priority setting.
• Drive the annual planning process in partnership with segment marketing teams.
• Manage strategic priorities and assess their implications on the marketing budget.
• Oversee the transition of strategic projects into execution, collaborating with cross-functional teams.
• Prepare executive reports and contribute to cross-functional presentations and updates.
• Consolidate annual marketing planning activities into a single streamlined view and communication cadence.
• Provide thought leadership on opportunities for process improvement and operational excellence.

Minimum Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities:

• Own the enterprise view of Marketing investment across PayPal, Venmo, B2B, regions, channels, and major programs, identifying opportunities to improve allocation, effectiveness, and return on Marketing spend.

• Lead investment strategy and allocation analyses, developing recommendations for incremental funding, budget reductions, and reallocations based on expected return, strategic priorities, financial constraints, risk, and uncertainty.

• Own cross-segment scenario planning and optimization, including the business question, common assumptions, required analytical inputs, decision criteria, and final recommendation.

• Partner with segment ROI & Effectiveness leads, Data Science, Marketing, and Finance to develop comparable investment scenarios and consolidate them into clear enterprise-level recommendations.

• Integrate multiple sources of evidence, including MMM, incrementality testing, attribution, forecasts, performance analytics, and financial assumptions, while challenging comparability, limitations, and key assumptions.

• Own the monthly and quarterly Marketing investment-review process, including agenda setting, analytical requests, segment inputs, evidence reconciliation, executive narrative, recommendations, and decision follow-through.

• Translate complex analytical and financial information into concise executive recommendations, clearly articulating what leadership needs to decide, why the recommendation is supported, what uncertainties remain, and what action should follow.

• Establish measurement standards and decision criteria so investment opportunities can be evaluated consistently across segments, markets, channels, and programs.

• Maintain a clear record of major Marketing investment decisions, including recommendations, assumptions, expected outcomes, approved actions, and actual results, using those learnings to improve future forecasts and allocation recommendations.

• Lead cross-functional working teams in a highly matrixed environment, driving alignment across Marketing, Data Science, Finance, and ROI & Effectiveness stakeholders without direct authority over all contributors.

Preferred Qualifications:

• 8+ years of relevant experience in marketing investment strategy, marketing effectiveness, growth strategy, strategic finance, marketing analytics, marketing science, or a related field; or an equivalent combination of education and experience.

• Experience developing Marketing investment scenarios involving incremental funding, budget reductions, reallocations, marginal-return opportunities, sensitivities, and strategic constraints.

• Strong understanding of marketing measurement approaches, including marketing mix modeling, incrementality testing, attribution, performance analytics, and forecasting, with the ability to apply each method appropriately based on the decision at hand.

• Demonstrated ability to integrate multiple analytical signals, determine when results are comparable or conflicting, and translate uncertainty into a clear investment recommendation.

• Experience owning or playing a leadership role in recurring monthly or quarterly Marketing, Growth, investment, or business-review processes with VP, CMO, CFO, or equivalent senior stakeholders.

• Experience partnering with Finance on Marketing planning, investment cases, forecasts, funding constraints, and resource-allocation decisions.

• Experience developing common investment frameworks, scenario conventions, decision criteria, evidence standards, or governance processes across multiple teams or businesses.

• Proven ability to challenge assumptions and recommendations constructively with senior Marketing, Finance, Analytics, and Data Science partners.

• Experience operating in a large, globally distributed, or highly matrixed Marketing organization is preferred. Experience in financial services, fintech, payments, commerce, marketplace, platform, or another data-intensive business is a plus.

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York: ($143,500.00 - $212,850.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently. Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.