Senior Manager, Search Audience & AI Discovery

Job Description:About the Role

Dow Jones is seeking a Sr. Manager, Search & AI Discovery to drive subscription growth through organic discovery across traditional search engines and emerging LLM-powered platforms. This role is responsible for evolving conventional SEO from a traffic optimization function into a subscriber acquisition and conversion engine, optimizing how Dow Jones content and product surfaces are discovered, cited, and monetized.

The Sr. Manager will partner closely with Editorial, Product, Analytics, and Technology teams to ensure discovery strategies are directly tied to reach quality, intent, and subscription outcomes, including across non-article pages such as Markets Data, topic hubs, and interactive tools.

You Will:

• Commercial Strategy for Search and LLMs: Serve as commercial lead for subscriptions on all matters related to organic search and AI discovery, working with product, editorial, and business development teams.
• Performance Management: Develop roadmap and tactics around quality reach and conversion from both traditional search engines and LLM-powered discovery platforms.
• Search/LLM Funnel Optimization: Partner with experimentation and lifecycle teams to optimize conversion paths for search and LLM-driven audiences.
• Consultancy Management: Own and manage SEO consultancy partnerships, including roadmap alignment, insights delivery, and performance accountability.
• Conversational Search: Optimize reach, attribution, and conversion within AI-generated answers, summaries, and conversational search experiences.
• Industry-trends and Competitive Intelligence: Monitor platform and algorithm changes across search engines and LLMs, translating shifts into actionable subscription growth strategies.

You Have:

• 9+ years of experience in SEO/AI Discovery, subscriptions, or an audience-focused role, preferably within a digital publishing environment.
• Demonstrated success driving subscription growth through organic channels.
• Strong understanding of traditional search engines and working knowledge of LLM-based discovery and AI-generated search experiences.
• Experience optimizing both editorial content and non-article product surfaces for discovery and conversion.
• Deep technical foundation in site architecture, structured data, and performance optimization.
• Proven ability to lead agency partners and manage external consultancies.
• Advanced analytical skills and comfort tying discovery performance to business outcomes.
• Strong cross-functional communication and stakeholder management skills.
• Bachelor's degree preferred

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $130,000 - $160,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..