SEO and GEO Specialist

At Bose Corporation, we believe sound is the most powerful force on earth - and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
SEO & GEO Specialist
The SEO & GEO Specialist will lead Bose.com's global organic search and AI discovery strategy to drive net-new growth and increase the visibility of Bose products, content, and experiences across traditional search engines and emerging AI-powered platforms.
You will establish annual goals, KPIs, and priorities tied to organic traffic, engagement, and business performance. You will partner with teams across Digital Experience, Content, Digital Development, Analytics, Marketing, and agency partners to ensure best practice adoption and adherence throughout the digital experience.
As Bose's subject-matter expert, you will champion organic discoverability across the organization. Your primary accountability will be driving performance and business outcomes for the Bose Premium Audio business unit, while also providing strategic guidance and consultative support to other business units, including Bose Luxury. You'll identify opportunities in technical and content areas and drive best practice adoption across digital platforms.
Job Accountabilities
SEO & GEO Strategy

• Develop and manage Bose's global SEO and GEO strategy across priority categories, products, markets, and consumer journeys.
• Establish annual goals, KPIs, and measurement frameworks tied to organic visibility, traffic, citations, engagement, and business results.
• Identify strategic search topics, keywords, and emerging AI discovery opportunities.

Technical SEO & Digital Experience

• Contribute to the Site Experience Roadmap and identify technical opportunities leveraging available tools, audits, agency expertise, and performance analysis. Translate findings into prioritized requirements, partner with Development on implementation, validate changes, and measure impact
• Provide guidance on schema and structured data, site architecture, crawlability, indexation, metadata, internal linking, and other technical foundations.

Content & Bose Stories

• Support the development and execution of Bose Stories, bringing search demand, consumer intent, competitive insights, and SEO best practices into topic development, briefs, and optimizations, while ensuring all content meets brand standards.
• Partner with Product Marketing, WebEx, Legal, and Editorial Services teams to optimize existing and new PDPs, PLPs, landing pages, editorial content, and other Bose.com experiences.
• Drive continuous optimization of metadata, content structure, internal linking, and elements within our CMS platform.

Optimization & Reporting

• Identify and test opportunities to improve Bose's visibility, citation presence, and accuracy of representation across AI-powered search and answer platforms.
• Partner with Analytics to develop a scorecard for SEO and GEO content performance and regularly communicate progress against annual goals and KPIs.
• Monitor traditional organic performance and emerging AI-discovery indicators by leveraging tools such as Google Search Console, Ahrefs, and Profound.

Organizational Enablement

• Serve as the SEO and GEO champion for Bose, providing thought leadership to partner organizations to ensure best practices are incorporated in marketing materials and content.
• Develop and maintain practice guidance, standards, and playbooks.
• Provide consultative support to other Bose business units.

Required Skills & Competencies

• Deep understanding of SEO and GEO strategy, content optimization, technical SEO, and organic search best practices.
• Experience with tools such as Google Search Console, GA4, Ahrefs, and Profound.
• Preference for Contentstack and Salesforce Commerce Cloud experience.
• Ability to translate data and insights into actionable business and content strategies.
• Strong presentation, communication, influencing, and consulting skills.
• Ability to manage an external agency and work cross-functionally within a large enterprise matrix.
• Comfortable working cross-functionally and navigating ambiguity.

Required Experience

• 5+ years of hands-on SEO experience, including technical SEO and content optimization, with practical experience in emerging GEO practices
• Proven experience developing and executing strategies that drive measurable growth in visibility, traffic, engagement, and/or revenue.
• Experience in e-commerce, preferably with consumer brands.
• Experience with international SEO and content localization preferred.

We welcome candidates with diverse experiences and transferable skills, and we'd love to hear how you'd bring your strengths, curiosity, and ability to learn quickly to this role.
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $87,400-$120,100.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company-driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next-pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.