Social Content Producer

Location: New York City  (Hybrid three days a week in office)

Reports To: Senior Social Copywriter  

About the Role 

Within Marketing at GEICO — a team in the middle of a real transformation — social content only works if it feels native to the platform it's living on.  

You'll independently develop social-first content for the team, from first idea to final cut. You’ll lead content capture at live events, in the field, and on the fly, not just polishing things back at a desk. You'll ideate, shoot, edit, and publish short-form video and stills across TikTok, Instagram, Facebook, YouTube Shorts, and whatever's next, working closely with Organic Social, Paid Social, Brand, Product, and Intelligence to make sure content lands for the audience and the business. 

This role is built for someone who's genuinely plugged into internet culture and can spot a trend before it's a trend; someone who moves fast, trusts their creative instincts, and enjoys the chaos of live event capture as much as the craft of a well-edited cut. And yes, GEICO runs on humor: we want someone who knows brand-safe doesn't mean boring, and who can make people laugh with a question, a well-placed smash cut, or a well-planned campaign. 

Key Responsibilities 

Content Development & Creation 

• Independently develop and execute social-first content across organic social, paid media, and digital channels. 

• Generate a steady pipeline of content ideas, recurring series, and platform-native formats informed by audience behavior, social trends, business priorities, and cultural moments. 

• Build repeatable content formats and series that scale across channels while leaving room for experimentation and creator collaboration. 

• Develop content concepts and short-form scripts tailored to platform-specific best practices. 

• Produce short-form video and supporting assets optimized for TikTok, Instagram, Facebook, YouTube Shorts, and emerging channels. 

• Capture content live at events, plus in studio, office, and field environments, using mobile devices and lightweight production equipment. 

• Direct talent, employees, creators, influencers, or subject matter experts during content production when needed. 

• Own production from concept through final delivery — filming, editing, and prepping assets for publication. 

• Manage multiple projects and deadlines while balancing quality, speed, and business priorities. 

• Content portfolio highly preferred

Strategy & Collaboration 

• Partner with Product, Brand, Organic Social, Paid Social, and Creative teams to understand business objectives and turn them into content solutions. 

• Contribute to creative strategy by spotting opportunities to blend audience interests, platform trends, and business messaging. 

• Help translate product priorities and campaign goals into content that's compelling and easy to understand. 

• Participate in creative reviews, content planning sessions, and campaign development discussions. 

• Present concepts, recommendations, and creative rationale to stakeholders. 

Social Expertise & Performance Optimization 

• Maintain a strong pulse on platform trends, emerging formats, creator behavior, and evolving social best practices. 

• Apply learnings from content performance and audience engagement to future creative decisions. 

• Work with social strategists, channel owners, and stakeholders to interpret performance insights and find optimization opportunities. 

• Monitor trends and cultural conversations to spot opportunities for real-time or reactive content. 

• Adapt quickly when performance data, audience response, or business priorities call for a change in direction. 

• Use platform insights and creative judgment to continuously sharpen content effectiveness. 

Creative Judgment & Execution 

• Balance creative ambition with business objectives, brand standards, compliance requirements, and stakeholder expectations. 

• Make sound decisions in fast-moving environments while juggling multiple projects and deadlines. 

• Exercise strong editorial judgment on what content should be pursued, adjusted, elevated, or deprioritized.