Develops and executes social media strategy across firm-owned channels, including content planning, editorial calendars, employee advocacy, LinkedIn advising, paid campaigns, and performance measurement. Partners with marketing, business development, and firm leaders to support integrated campaigns and business goals. Maintains social media policies and assets, monitors relevant conversations, advises lawyers on social presence, and uses KPIs to optimize channel performance.
New York, New YorkJob Description
Position Summary
The Social Media Manager oversees the development and execution of social media strategy across various firm-owned social media channels. The role is responsible for content development across platforms, advising Pillsbury partners and personnel on ways to expand online networks and grow mind, and tracking and measurement of related performance. Key responsibilities will include:
- Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
- Partner with marketing and business development colleagues to shape and implement integrated campaigns.
- Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
- Maintain firmwide social media policies, editorial standards, asset libraries (templates, images, etc.) and individual best practices.
- Own and manage requisite editorial calendars and content roadmaps.
- Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies to effectuate greater social media participation.
- Monitor broader social conversations, news development and other issues impacting the firm and clients to get ahead of potential issues or opportunities.
- Define and measure KPls to enable performance tracking across channels and deliver insight and recommendations to advance social media efforts.
- Scope and deploy paid social campaigns, including targeting, testing and budgeting.
QUALIFICATIONS
- 5+ years of social media experience, preferably in a B2B environment
- Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn
- The disposition to engage with firm stakeholders, across titles, practices and locations.
- Strong project management skills, keen judgment and a keen eye for detail.
PHYSICAL REQUIREMENTS
- Ability to sit and stand for extended periods.
- Ability to lift up to 25 pounds.
The expected salary range for this position is $120,000-$150,000. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.
Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
If you require an accommodation in order to apply for a position, please contact us at [email protected].
Pillsbury Winthrop Shaw Pittman New York, New York, USA Office
New York, NY, United States
Pillsbury Winthrop Shaw Pittman New York, New York, USA Office
31 W 52nd St, , New York, NY , United States, 10019
Similar Jobs
Edtech • Professional Services
Manages the college’s social media presence across major platforms, including content planning, creation, publishing, moderation, community engagement, analytics, reporting, and paid social support. Develops brand-aligned multimedia content, promotes campus events, supports recruitment, alumni, donor, and crisis communications, and advises campus stakeholders on social media. Supervises student contributors, evaluates emerging platforms and AI opportunities, and uses performance metrics to improve engagement and website referrals.
Top Skills:
Adobe PhotoshopAdobe PremiereArtificial IntelligenceDslr CamerasEmail Campaign PlatformsFacebookFacebook Ads ManagerFacebook Business ManagerInstagramLinkedInSnapchatTiktokWordpressXYoutube
Software
Own and evolve HCSS’s organic social media and influencer strategy across channels. Develop and publish content, manage communities, execute integrated campaigns, support thought leadership and employer branding, and collaborate across marketing and business teams. Monitor trends and emerging platforms, build influencer programs, analyze performance, and optimize social presence. The role supports national and global audiences, with occasional travel of up to 5% for conferences, customer visits, and company events.
Top Skills:
Adobe Creative CloudCanvaFigmaLinkedInSprout SocialYoutube
Other
Develop and execute Museum of Ice Cream’s social media strategy across platforms. Own editorial calendars, cultural programming, content franchises, creative briefs, scripts, captions, and video or graphic content. Partner with designers, creators, and cross-functional teams on campaigns and partnerships. Track social KPIs, conduct social listening, manage community engagement, and optimize content based on performance insights.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
