Execute and optimize paid digital advertising campaigns (PPC) across Meta, LinkedIn, 6sense and other channels, collaborating with external agencies for Google and Reddit. Monitor and improve CPL, CVR, and ROAS; run keyword research, audience targeting, A/B tests, and manage budgets. Build reporting dashboards, analyze performance to inform SEO, content, and broader marketing strategy.
Senior Digital Advertising Specialist
Job Summary
The Senior Digital Advertising Specialist is responsible for executing and optimizing paid digital advertising campaigns across multiple platforms, with a primary focus on PPC-driven lead generation. This role is highly execution-focused and will manage day-to-day campaign performance across Facebook, LinkedIn, and other paid advertising channels, while collaborating closely with our external advertising agency on Google Ads and Reddit campaigns. The position works directly with the Sr. Manager, Digital Marketing, to refine campaign strategy and drive measurable pipeline impact. Additionally, this role supports SEO efforts by providing data-driven insights to the content and web teams, helping guide keyword strategy and content development based on campaign performance.
Key Duties
Education/Training
Required Work Experience/Skills
Physical Demands, Working Conditions, and General Employment Guidelines
Equipment
Safety to Self and Others
Compensation & Total Rewards
Working Conditions/Hazards
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Summary
The Senior Digital Advertising Specialist is responsible for executing and optimizing paid digital advertising campaigns across multiple platforms, with a primary focus on PPC-driven lead generation. This role is highly execution-focused and will manage day-to-day campaign performance across Facebook, LinkedIn, and other paid advertising channels, while collaborating closely with our external advertising agency on Google Ads and Reddit campaigns. The position works directly with the Sr. Manager, Digital Marketing, to refine campaign strategy and drive measurable pipeline impact. Additionally, this role supports SEO efforts by providing data-driven insights to the content and web teams, helping guide keyword strategy and content development based on campaign performance.
Key Duties
- Build, launch, and manage PPC campaigns across platforms, including Facebook/Meta Ads and LinkedIn Ads
- Build, launch, and manage 6sense campaigns
- Collaborate closely with our external advertising agency to manage and optimize Google Ads and Reddit campaigns
- Monitor campaign performance and continuously optimize to improve key metrics, including cost per lead (CPL), conversion rate (CVR), and return on ad spend (ROAS)
- Conduct keyword research, audience targeting, and campaign structuring to support campaign effectiveness
- Develop and test ad copy, messaging, and creative assets
- Help manage campaign budgets, pacing, and bid strategies across platforms
- Execute A/B tests on ad creative, audiences, and landing pages to improve performance
- Build and maintain reporting dashboards, providing clear insights into campaign performance and recommendations for improvement
- Analyze performance data to identify trends, opportunities, and areas for optimization
- Partner with content and web teams to share insights from paid campaigns and guide SEO and content strategy
- Ensure alignment between paid advertising efforts and broader marketing initiatives
- Stay current on digital advertising platforms, tools, and industry trends
Education/Training
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Required Work Experience/Skills
- 3–5+ years of experience in digital marketing with a strong focus on PPC or paid media
- Hands-on experience managing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Meta Ads, and 6sense; Reddit experience a plus
- Experience with Monday.com
- Experience working with or collaborating alongside external advertising agencies
- Strong experience in B2B lead generation, preferably in non-ecommerce environments
- Proven ability to analyze campaign performance and optimize toward business outcomes
- Experience with analytics and reporting tools, such as Google Analytics and platform dashboards
- Strong analytical, organizational, project management, and problem-solving skills
- Experience with account-based marketing platforms, conversion rate optimization, landing page testing, B2B SaaS, healthcare technology, or similar industries preferred
Discretionary Judgment
- Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services
- Use good judgment and possess ethical work values
Physical Demands, Working Conditions, and General Employment Guidelines
- Moderate or high levels of stress may be experienced in the performance of the job
- Position is performed in a general office environment, home office, or approved remote workspace where physical work includes, but is not limited to, sitting, standing, reaching, kneeling, bending, and lifting to 25 lbs.
Equipment
- Daily use of the Microsoft Teams (phone), computer, printer, and other routine office equipment
- Must have internet access
Safety to Self and Others
- Little responsibility for safety of others. Job is performed in an office setting where there are no hazardous materials or equipment
Compensation & Total Rewards
- The anticipated base salary range for this position is $80,000-$90,000 annually. This position is also eligible for an annual target bonus of 4%. Actual compensation will be determined based on factors including relevant experience, skills, qualifications, and geographic location.
- Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well-being.
Working Conditions/Hazards
- Position is performed in an open office environment or approved remote work location
Work Location
- Hybrid at a RedSail Office
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
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- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
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