Brand & Content Manager

This role operates on a hybrid schedule requiring two days of in-office collaboration per week. The position can be based in either our San Francisco office (Financial District) or our new New York City office (NoMad).

We are looking for a Manager, Brand & Content to help build and scale Taskrabbit’s brand and content engine. This role will play a critical part in shaping how Taskrabbit shows up to clients, Taskers, partners marketing across channels, translating our brand platform into a cohesive, always-on content system that drives awareness, engagement, and long-term demand.

You will define what we say, how often we show up, and how our narrative comes to life across marketing channels. You’ll lead a team of visual designers, copywriters, and freelancers, and partner closely with Creative, PR, Social, Growth, CRM, SEO, and regional teams, to help ensure everything we publish tells one consistent, high-quality story.

This is more than a traditional content role. This role sits at the center of Taskrabbit’s next phase of growth. As we invest in building a scalable brand and a cross-channel content engine, this person will help define how we show up in the world—ensuring we are not just driving demand, but building a brand customers recognize, trust, and choose over time.

Own the Content Strategy 

• Develop and manage Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments
• Define clear content pillars, including tone, proof-point hierarchy, and "when to lead with what" guidelines, that balance functional authority with emotional storytelling
• Translate the brand platform into a scalable content system across channels, audiences, and target demographics 
• Define success metrics for your content programs, analyze performance, and report learnings and recommendations to leadership

Build the Messaging Architecture and Manage a Cross-Channel Content Engine

• Translate brand positioning into a full messaging hierarchy including core narrative, category-level proof points, audience-specific value props (Client vs. Tasker vs. Partner, by category and life moment) that ensures content is consistent, connected, and reinforcing a unified narrative
• Own the message map as a living document; as new categories, markets, or partnerships (IKEA, Wayfair) come online, extend the architecture for teams to leverage 
• Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming 
• Partner with SEO/AEO teams to align content strategy with high-intent search and AI discovery opportunities; ensure content supports both human engagement and search/AI discovery-friendly formats

Champion the Brand through Campaign Development

• Develop and manage end-to-end process for content initiatives, campaigns, and brand moments
• Bring campaign concepts rooted in cultural moments, category insights, or customer triggers to Brand Marketing and Creative leadership, prototyping multiple directions per quarter

Partner with Creative to Scale Production

• Work closely with Creative to brief and develop content formats that can scale (video, social, editorial, etc.)
• Help define repeatable formats and systems that enable high-quality, high-volume output
• Contribute to evolving AI-enabled creative workflows to increase efficiency and speed

• 5+ years of experience in content strategy, brand marketing, or editorial roles
• Strong strategic thinker with the ability to translate brand positioning into actionable content systems
• Experience managing cross-channel content (social, video, CRM, PR, or editorial)
• Proven ability to build and scale content programs, not just execute campaigns
• Deep understanding of how content performs across platforms (YouTube, Instagram, TikTok, etc.)
• Experience working cross-functionally with creative, growth, and product teams
• Strong storytelling instincts with a balance of creative taste and analytical rigor
• Comfortable operating in a fast-paced environment and building new systems from the ground up
• Experience building messaging architecture / message maps that multiple teams can consistently execute against 
• A track record of originating campaign ideas (not just briefing them); can point to concepts they conceived and got greenlit
• Quick thinker who is comfortable presenting rough concepts to leadership and iterating in the room

• Experience in marketplace, consumer tech, or home/lifestyle brands
• Familiarity with SEO/AEO and content for search and AI-driven discovery
• Experience working with creators or influencer programs
• Exposure to AI tools for content development and production
• Proficient with Asana or other project management tools

At Taskrabbit, our approach to compensation is designed to be competitive, transparent, and equitable. Total compensation consists of base pay + bonus + benefits + perks.

The base pay range for this position is $118,000 - $158,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.