As Sr Manager, Product Marketing, Client Adoption & Growth, you will lead marketing strategies focused on expanding awareness, engagement, and utilization across our existing Global & Large Enterprises customer base.
In 2026, our organization is evolving into a strategic, full-funnel product marketing engine accountable not only for campaign execution, but for measurable client adoption and commercial growth. This role will translate product innovation into actionable customer activation strategies that drive usage, cross-selling, and long-term engagement.
You will partner closely with Product Management, Sales, Client Management, Events, and other Marketing partners to unlock growth within existing accounts.
You will manage 1-2 Product Marketing Specialists and cultivate a culture of accountability, analytical rigor, and customer-centric execution.
Develop integrated customer growth strategies aligned to product roadmap and commercial priorities
Translate innovation initiatives into clear adoption, expansion, and engagement plans
Partner with Sales and Client Management teams to align marketing programs with account-level objectives
Lead activation strategies with key ecosystem partners and develop joint marketing plans
Coordinate cross-functional stakeholders to ensure seamless execution of partner and field campaigns
Design education and enablement strategies for program administrators and key decision-makers
Define KPIs tied to adoption, engagement, and commercial growth
Analyze campaign and usage data to identify optimization opportunities and inform strategy refinements
Provide clear performance reporting and executive-ready insights
Set direction for priority customer-facing assets in partnership with the Content team
Manage and develop 1-2 Product Marketing Specialists
5+ years of marketing experience (product marketing, lifecycle marketing, customer marketing, or B2B marketing preferred)
Experience driving customer adoption, expansion, or lifecycle marketing initiatives
Experience working cross-functionally with Sales, Client Management, and Product teams
Experience developing or executing partner marketing strategies
Strong analytical skills with experience defining and measuring performance KPIs
Demonstrated experience managing and developing direct reports
Strong self-starter with ability to lead complex, cross-functional initiatives
Excellent communication and stakeholder management skills
Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
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World Financial Center, New York, NY, United States, 10285
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