Sr. Marketing/Business Development

Sr Marketing and Business Development

Location:  New York, NY/Hybrid

Duration:  Full-Time

Job Summary

The Sr Marketing and Business Development will drive awareness, generate qualified leads, support sales growth, and build strategic relationships for a cybersecurity and infrastructure company. This role combines marketing execution with business development strategy to expand the company’s presence in target markets, including enterprise, government, MSP, and infrastructure clients.

Key Responsibilities

• Develop and execute marketing campaigns to promote cybersecurity and infrastructure solutions.

• Identify and pursue new business opportunities through outreach, networking, and partnership development.

• Build and maintain relationships with clients, channel partners, and key decision-makers.

• Work with sales and technical teams to create proposals, presentations, and account strategies.

• Support lead generation, pipeline development, and conversion of prospects into customers.

• Track market trends, competitor activity, and customer needs to refine messaging and strategy.

• Coordinate events, webinars, content marketing, and other demand-generation initiatives.

• Maintain CRM records and report on marketing and business development performance.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.

• >5 years of experience in marketing, business development, or sales, preferably in cybersecurity, IT, or infrastructure.

• Strong understanding of B2B marketing, lead generation, and relationship management.

• Excellent communication, presentation, and negotiation skills.

• Ability to work cross-functionally with sales, operations, and technical teams.

• Experience with CRM tools, digital marketing platforms, and marketing analytics.

Preferred Experience

• Background in cybersecurity, managed services, network security, or critical infrastructure.

• Familiarity with government, enterprise, or channel sales environments.

• Experience with account-based marketing, proposal development, and partnership strategy.

bility to translate technical solutions into clear business value.

Success Metrics

• Number of qualified leads generated.

• Growth in pipeline and revenue opportunities.

• Conversion rate from marketing campaigns and outreach.

• New partnerships or client relationships established.

• Increase in brand awareness and market engagement.