As Sr. Product Marketing Manager, Content Strategy, you will build and lead the content engine that powers Product & Partner Marketing across the Global & Large Enterprises segment.
Product & Partner marketing is a strategic, full-funnel marketing function and high-quality, consistent, and scalable content is critical to our success. This role will define how we bring our product stories to life across campaigns, channels, and customer touchpoints.
You will partner closely with Product Marketing, Product, Field, and other Marketing teams to translate product strategies into compelling, customer-centric narratives and assets. You will also manage agency relationships and ensure content is delivered with high quality, consistency, and speed.
You will manage a Content Specialist and foster a culture of storytelling excellence, operational rigor, and continuous improvement.
Develop and own the content strategy aligned to product priorities, GTM plans, and customer growth initiatives
Translate product positioning and messaging into clear, compelling narratives across formats and channels
Build and maintain scalable messaging frameworks, content playbooks, and asset templates
Serve as a cross-functional content lead, partnering with GTM and Client Adoption teams to support campaign needs
Define content requirements and priorities across campaigns, launches, and lifecycle initiatives
Manage agency relationships and oversee external content development (e.g., videos, digital assets)
Ensure consistency of voice, tone, and messaging across all customer-facing materials
Establish content production workflows and governance to improve speed and quality
Review and approve key assets including presentations, one-pagers, emails, and event materials
Incorporate performance insights and stakeholder feedback to continuously refine content strategy
Manage and develop one Content Specialist
5+ years of experience in content strategy, product marketing, or B2B marketing
Strong experience developing messaging frameworks and sales enablement content
Experience managing creative agencies or external vendors
Excellent writing, editing, and storytelling skills
Experience working cross-functionally with Product, Sales, and Marketing teams
Strong project management and prioritization skills
Demonstrated experience managing and developing direct reports
Strategic thinker with strong attention to detail and quality
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express New York, New York, USA Office
World Financial Center, New York, NY, United States, 10285
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Hoboken, United States
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Jersey City, United States
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200 Vesey St, New York, NY, United States, 10281
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New York, United States
American Express Roseland, New Jersey, USA Office
Roseland, United States
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