Sr. Product Marketing Manager, Content Strategy

As Sr. Product Marketing Manager, Content Strategy, you will build and lead the content engine that powers Product & Partner Marketing across the Global & Large Enterprises segment.

Product & Partner marketing is a strategic, full-funnel marketing function and high-quality, consistent, and scalable content is critical to our success. This role will define how we bring our product stories to life across campaigns, channels, and customer touchpoints.

You will partner closely with Product Marketing, Product, Field, and other Marketing teams to translate product strategies into compelling, customer-centric narratives and assets. You will also manage agency relationships and ensure content is delivered with high quality, consistency, and speed.

You will manage a Content Specialist and foster a culture of storytelling excellence, operational rigor, and continuous improvement.

• Develop and own the content strategy aligned to product priorities, GTM plans, and customer growth initiatives 

• Translate product positioning and messaging into clear, compelling narratives across formats and channels 

• Build and maintain scalable messaging frameworks, content playbooks, and asset templates 

• Serve as a cross-functional content lead, partnering with GTM and Client Adoption teams to support campaign needs 

• Define content requirements and priorities across campaigns, launches, and lifecycle initiatives 

• Manage agency relationships and oversee external content development (e.g., videos, digital assets) 

• Ensure consistency of voice, tone, and messaging across all customer-facing materials 

• Establish content production workflows and governance to improve speed and quality 

• Review and approve key assets including presentations, one-pagers, emails, and event materials 

• Incorporate performance insights and stakeholder feedback to continuously refine content strategy 

• Manage and develop one Content Specialist

• 5+ years of experience in content strategy, product marketing, or B2B marketing 

• Strong experience developing messaging frameworks and sales enablement content 

• Experience managing creative agencies or external vendors 

• Excellent writing, editing, and storytelling skills 

• Experience working cross-functionally with Product, Sales, and Marketing teams 

• Strong project management and prioritization skills 

• Demonstrated experience managing and developing direct reports 

• Strategic thinker with strong attention to detail and quality

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.