Vice President, Chase Branded Cards Go to Market Lead

Join Chase Branded Cards Go to Market team and help bring to market innovative card products, delivering market-leading value to millions of consumers and small businesses. You will lead priority launches and strategic initiatives from planning through launch readiness, connecting business strategy to coordinated execution and strong outcomes in market.

Job Summary  

As Vice President, Go to Market Lead for Chase Branded Cards, you will you will lead the end-to-end delivery of product launches, product refreshes, and strategic initiatives, supporting Small Business portfolio. You will partner with portfolio General Managers and cross-functional leaders to translate business priorities into integrated go-to-market plans, establish effective governance, drive launch readiness, and manage risks and dependencies. Your leadership will create alignment across teams and help deliver strong customer and business outcomes in a complex, matrixed environment. This is a unique opportunity to help accelerate Chase Branded Cards roadmap and bring to market the next generation of Chase Branded Cards. 

Job Responsibilities:

• Lead end-to-end go-to-market delivery for new card products, product refreshes, and high-priority strategic initiatives.

• Translate business and customer priorities into integrated plans with clear objectives, milestones, owners, dependencies, and measures of success.

• Establish governance, workstream structures, decision forums, and operating cadences that enable timely decisions and coordinated execution.

• Partner with portfolio General Managers and cross-functional leaders to align strategies and plans across product, brand, marketing, acquisition, operations, and customer channels.

• Own launch readiness, including readiness criteria, assessments, go/no-go recommendations, contingency planning, and launch-day coordination.

• Identify and escalate strategic issues, risks, and interdependencies; drive mitigation plans, decisions, and resolution to protect launch outcomes.

• Develop clear executive communications that synthesize progress, trade-offs, decisions, and recommendations for senior stakeholders.

• Track launch performance, lead post-launch reviews, and translate lessons learned into actions that improve future outcomes.

• Strengthen go-to-market frameworks, tools, and standards to increase consistency, scalability, and speed across launches.

• Coach and support junior team members while fostering collaboration, accountability, and continuous improvement.

Required qualifications, capabilities, and skills: 

• 5+ years of experience in go to market strategy, product marketing, product management, consulting, or corporate development, preferably in financial services or payments.

• Demonstrated experience leading complex product launches, product refreshes, or strategic initiatives from planning through execution.

• Proven ability to translate strategy into actionable plans and deliver results in a complex, matrixed organization.

• Strong program management and organizational skills, with the ability to manage concurrent priorities, navigate ambiguity, and adapt to changing business needs.

• Strong executive communication skills, including the ability to synthesize complex information, frame decisions, and influence senior stakeholders.

• Demonstrated ability to build relationships, create alignment, and mobilize cross-functional teams without direct authority.

• Strong strategic, analytical, and problem-solving skills, with the ability to assess trade-offs, anticipate risks, and drive resolution.

• Bachelor’s degree or equivalent experience; MBA or equivalent advanced degree preferred.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans