Vice President - Product Marketing & Customer Success

As the Vice President - Product Marketing & Customer Success within Digital Channels, you will deeply understand partner goals and performance and act as the primary liaison for line-of-business stakeholders.

Job responsibilities:

• Deeply understand partner goals and performance: Maintain close knowledge of LOB priorities, success metrics, and performance against goals; identify gaps and opportunities.
• Act as primary LOB liaison: Serve as the main point of contact for LOB and key stakeholders, representing LOB needs within Digital Channels and acting as the LOB “voice” in Channels decision-making.
• Lead go-to-market alignment for digital initiatives: Translate and communicate Digital strategy and key initiatives to partners, while incorporating LOB input as strategies and plans are developed.
• Define and track outcomes (OKRs): Help shape LOB/Digital goals and OKRs, monitor progress, and provide ongoing reporting on results.
• Drive strategic planning and thought leadership: Guide strategic approaches to achieving LOB goals through analytics partnerships, competitive insights, and innovation forums.
• Own partner relationship management and escalation: Manage stakeholder relationships on behalf of Digital Channels, serve as first-line escalation, and own partner communications to build trust and consistently tell the Channels story
• Manage LOB roadmap and demand (1–N list): Maintain an LOB-focused prioritized backlog spanning current and future work, integrating combined roadmaps across teams.
• Participate in intake and requirements with Performance Marketing: Support the intake process by documenting use cases, clarifying requirements, ensuring submissions are complete/accurate, and facilitating feedback tied to defined outcomes.
• Ensure product/market fit and value articulation: Enable partner success by confirming digital capabilities meet stakeholder needs and clearly articulating the value proposition and alignment to LOB objectives.
• Enable adoption through partner resources: Develop and maintain enablement materials (e.g., playbooks) and facilitate demos with product teams to drive seamless rollout.
• Prioritize and operationalize use cases: Partner with Performance Marketing to prioritize capability use cases, leveraging established planning and intake processes.

Required qualifications, capabilities, and skills

• Experience & domain expertise: 5+ years (or equivalent) in program management, operational effectiveness, performance optimization, and delivering measurable improvements.
• Operating model fluency: Proven ability to work end-to-end within the product development lifecycle, including agile methodologies, to drive execution across multiple workstreams.
• Execution & prioritization strength: Strong organizational and project management capabilities with a track record of managing multiple high-priority initiatives, shifting deadlines, and competing stakeholder needs.
• Operational excellence mindset: Demonstrated success designing and implementing operational effectiveness initiatives that reduce friction and improve outcomes.
• Communication & executive influence: Exceptional written/verbal communication and presentation skills; able to translate ambiguity into clear artifacts, action plans, and persuasive narratives for senior audiences.
• Stakeholder management & consensus-building: Demonstrated ability to influence, align, and build consensus across cross-functional teams through strong interpersonal and relationship-management skills.
• Analytical + data-driven orientation: Strong analytical rigor and attention to detail; skilled in defining KPIs/OKRs, interpreting performance, and producing executive-ready reporting and storytelling.
• Innovation & strategic thinking: Creative, outcome-focused thinker who pushes boundaries, brings innovative ideas, and consistently considers the broader business context and downstream impacts.
• Enablement & adoption leadership: Proven success building enablement programs (e.g., playbooks, trainings, demos) and driving adoption with measurable post-launch outcomes.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans