The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
About this Role
The Trade Desk is hiring a Vice President of Brand and Creative, reporting to the Chief Marketing Officer. This team’s purpose is to make The Trade Desk inescapable, unmistakable, and loved. In this role, you’ll own our brand
story, our brand identity, and the creative engine behind every campaign we put in market.
What you'll do
- Own the brand story and brand identity, creating a compelling, consistent experience across marketing, sales, and product.
- Set the creative direction for the company and hold the bar for every piece of work that carries our brand.
- Lead brand campaign strategy and development, putting campaigns in market that set us apart and shape how people think about The Trade Desk.
- Coordinate campaigns across channels so the work shows up as one story everywhere it appears.
- Lead our in-house copywriting, design, video, and production teams.
- Build the creative foundations, systems, and standards that help the rest of marketing move faster and do better work.
- Shape how we show up as a brand, so it supports our position as an industry thought leader.
- Prove the value we create is worth more than what we spend to create it.
- Develop the senior leaders who run these teams and make this the best place to be a creative.
What you bring
The ideal candidate brings a mix of the following experience and qualities:
- 15+ years of brand and creative experience, including leading brand at a global technology or media company, or leading major accounts at a top agency.
- Experience in the advertising space is ideal, with a background that could include. That could include adtech, an agency, a media company, or marketing to advertisers.
- A proven creative leader who can set direction and raise the bar without becoming a bottleneck.
- Experience building and running in-house creative teams across copywriting, design, video, and production.
- A world-class storyteller with sharp instincts for what breaks through and what people remember.
- Skill in connecting brand to business value, and comfort being measured on it.
- A strong operator who builds systems that scale creative output without diluting quality.
- An exceptional cross-functional partner who earns trust with sales, product, and executive stakeholders.
Brand story · Brand identity · Creative direction · Brand campaign strategy · Brand campaign development · Cross-channel campaign coordination · Copywriting · Design · Video · Production
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
The Trade Desk New York, New York, USA Office
Our NYC office is located across the street from Bryant Park on the 46th, 47th, and 48th floors of the iconic Grace Building.
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