Business executive Beth Comstock once stated, “Marketing’s job is never done.” In truth, marketing seems to exist within a state of constant transformation, forever changing the ways in which brands engage with consumers. Marketing has been indelibly changed by social media, leading to the rise of influencer and celebrity-led campaigns. There’s no doubt that marketing has altered dramatically over the past several decades, and for both small and large businesses across the globe, developing a strong strategy is essential to remaining competitive within a given industry.
Historically, New York City helped shape what we recognize as modern marketing. The city played an integral role in the cultivation of marketing beginning in the early 20th Century and has continued to impact the industry since then. And while traditional marketing ploys were confined to print, radio and television, the digital age has ushered in a new era of marketing. Today, marketing agencies across NYC have developed competitive digital strategies in order to help brands more effectively reach audiences. Marketing professionals across the city offer some of the industry’s greatest digital expertise, from influencer-led campaigns to content strategy. For NYC’s digital marketing community, helping brands succeed within the marketplace is key to solidifying the city’s standing as a leading marketing hub.
Digital Marketing Agencies in NYC to Know
- BerlinRosen
- Bliss Point Media
- Yotpo
- Work & Co
- Postlight
- Kin + Carta
- Ironpaper
- Hawke Media
Location: New York
What they do: BerlinRosen is a public relations and strategic communications firm that specializes in a wide range of digital marketing and advertising strategies. The firm’s services include content strategy, branding, campaign development, graphic design, partnerships and influencer relations and crisis management.
Who they work with: Audible, General Assembly, Unicef and Singapore Airlines.
Location: New York
What they do: Yotpo offers an e-commerce marketing platform designed to help brands accelerate direct-to-consumer growth. The company’s platform enables brands to display reviews and ratings, showcase customers’ Instagram photos and create loyalty programs. Yotpo also empowers e-commerce companies to build SMS marketing strategies, which allow them to target shoppers with personalized messages.
Who they work with: Patagonia, Brooklinen, Steve Madden and UNTUCKit.
Location: Flatiron District
What they do: Bliss Point Media is an advertising agency that combines media capabilities with statistics and computer science. Utilizing machine learning and algorithmic media, the company helps brands establish, optimize and scale TV and streaming video campaigns. Bliss Point Media specializes in diversifying channels, directing network relationships and helping organizations own their data.
Who they work with: Zola, Instacart, GoDaddy, Harry's and Home Chef.
Location: New York
What they do: Metric Theory has just one measurement you need to know — 68 percent average first-year growth for its clients. The agency offers a full suite of display advertising and digital marketing services, including search engine marketing, CRM data integration, social advertising, display services, mobile app advertising and more.
Who they work with: Optimizely, Tradesy, Too Faced and Personal Capital.
Location: Brooklyn
What they do: Work & Co launches digital products for some of the world's biggest brands. The agency's capabilities include product strategy, roadmapping, interaction design, technical architecture planning, machine learning and DevOps architecture.
Who they work with: Google, Epic Games, IKEA, Apple and Lyft.
Location: SoHo
What they do: Kin + Carta works with companies to solve their biggest challenges through digital innovation and strategy. From emerging tech and digital business strategy to solutions for web, mobile and even robotics, Kin + Carta helps their clients provide awesome customer experiences.
Who they work with: Kraft, Vivid Seats and Redbox.
Location: New York
What they do: Share Local Media is a full-service agency that offers direct mail marketing solutions to tech and e-commerce companies. The agency’s API-enabled programmatic platform enables organizations to quickly launch campaigns and send personalized mail. Share Local Media aims to help its clients achieve efficient direct response outcomes with high-quality branding.
Who they work with: Grubhub, ThirdLove, Winc and Casper.
Location: New York
What they do: FEARLESS MEDIA is a digital marketing agency that specializes in acquisition-focused marketing. The agency offers a variety of services such as digital media campaigns, social media messaging, analytics, paid search and content marketing.
Who they work with: The Assemblage, TBS and id Software.
Location: New York
What they do: Hawke Media is a full-service marketing consultancy dedicated to helping launch, grow and invigorate brands. The consultancy’s suite of services includes competitive analysis, branding, influencer marketing, social media management, media buying and photography and videography.
Who they work with: MintRx Pharmacy, Budberry, GreenBox and Papa & Barkley.
Location: Midtown West
What they do: Ironpaper offers a suite of digital services that will help generate sales and marketing leads. The company offers services in everything from website design to digital B2B marketing campaign creation and execution.
Who they work with: Total Wine & More, Nokia, Crossfit.com, UNICEF and LendKey.
Location: Lower Manhattan
What they do: Barrel is a digital marketing agency focused on helping e-commerce brands with everything from strategy to content, design and marketing. The company has expertise in creating digital marketing campaigns for the Shopify e-commerce platform.
Who they work with: Amazon, Kind, Peloton, Bike New York and Parachute.
Location: Midtown
What they do: 3Q Digital is constantly changing along with the evolving media landscape, offering strategies for every channel from display and social to SEM and SEO. The agency combines in-house design and analytics teams with partners in technology to deliver comprehensive campaign optimization.
Who they work with: Instagram, Houzz, Eventbrite and ModCloth.
Location: Dumbo Brooklyn
What they do: Brooklyn Digital Foundry helps clients engage with their audiences through web, content and branding services. From visual storytelling to digital platforms, the agency forgoes a house style and creates unique solutions for each client.
Who they work with: Facebook, The Moth and Fannie Mae.
Location: Dumbo Brooklyn
What they do: Huge works with top companies to solve problems and deliver a leading brand experience. Working in interdisciplinary teams, the company collaborates closely with clients to provide liable strategy, product and marketing services.
Who they work with: AMC Theatres, Hulu and Nike.
Location: Tribeca/ Lower Manhattan
What they do: Combining commerce and creativity, The Charles is a full-service agency providing brand narratives, campaigns and digital experiences for luxury, technology, media, finance and lifestyle brands.
Who they work with: Cartier, Margaux and Bloomberg Media.
Location: Lower Manhattan
What they do: Avex is a leading digital agency and web design company in NYC. Its team provides design, strategy and development services like website, mobile, e-commerce, retail and more to a variety of industries.
Who they work with: HBO, Iconix, Pony Sneakers, Enlightened and Shutterstock.
Location: Flatiron District
What they do: Flightpath builds custom creative solutions for their clients through a strategic-creative platform. The digital agency provides comprehensive services from digital strategy and UX/design to game-based learning and online video.
Who they work with: The New Yorker, BMW, USGA and Darling Clementines.
Location: Hudson Square
What they do: As a creative digital consultancy, Deloitte Digital is in the business of helping clients digitally transform and imagine, deliver and run their futures. With a blend of creative chops and deep business strategy, industry and technology expertise, Deloitte helps clients realize their greatest ambitions. Additionally, the consultancy's end-to-end solutions, such as Digital Mix, bring together an ecosystem of leading technology in a platform that offers unified, personalized experiences across customer engagement channels.
Who they work with: Intel, Adobe, Chipotle Mexican Grill and Fox Sports.
Location: Midtown
What they do: Socialfly is a social media agency working one-on-one with clients to carry out social media and influencer marketing strategies. Operating through all of the major social platforms, the agency works to tell brand stories while growing and engaging target audiences.
Who they work with: 20th Century Fox, Maxim and Vera Bradley.
