MIRROR launches to make your sci-fi fitness dreams a reality

by Liz Warren
September 11, 2018
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image via mirror

In 1988, Richard Simmons was the face of in-home fitness, leading people through group cardio exercises that were pre-recorded and sold on VHS. Fast forward 30 years and MIRROR is setting a different standard for easy-to-access workouts — think: live and on-demand fitness classes that stream through a tech-enabled mirror.  

The interactive home gym launched on Thursday with $38 million in funding under its belt and a lot of confidence from investors Spark Capital, First Round Capital, Primary Venture Partners, BoxGroup and Brainchild Holdings.

We’re creating a personalized experience with the best trainers and classes around the world, so anyone can enjoy the benefits of a workout, whenever and wherever they want.”

“MIRROR is the first to bring the collective benefits of quality fitness studios into the home with a beautiful piece of hardware that enhances any room,” Founder and CEO Brynn Putnam said in a statement. “Studio classes are great for high-quality, hands-on training, but are often draining on time and budget. We’re creating a personalized experience with the best trainers and classes around the world, so anyone can enjoy the benefits of a workout, whenever and wherever they want.”

Built In NYC recently reported on the explosive $3.7 trillion wellness industry that’s being further enhanced by technology. Companies like Peloton and ClassPass have established themselves as key players in the merger of wellness and tech, and MIRROR is joining the crew with a unique value proposition.

Equipped with a camera, microphone, LCD panel and speakers, MIRROR allows users to personalize their workout to include the music, instructor and class of their choice. They receive real-time instruction and personal shout-outs throughout, and can sync bluetooth devices to further customize the experience.

MIRROR streams classes from its production studio and then adds the saved video to a library in its app. Currently, classes vary in fitness level and include everything from yoga to boxing.

 

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