Tech roundup: SmartAsset's expansion, Grubhub's acquisition and more

by Liz Warren
September 13, 2018
image via sisense

Business analytics company Sisense raises $80M Series E to simplify big data

Sisense raised $80 million in Series E funding and welcomed Zack Urlocker to its board of directors. Urlocker was previously the COO at Duo Security and Zendesk. The funding will be used to grow its customer success and field engineering teams internationally. The round was led by Insight Venture Partners, with participation from Battery Ventures, Bessemer Venture Partners, DFJ Venture Capital, Genesis Partners and Opus Capital. [Built In NYC]


image via mirror

Home gym startup MIRROR launches with $38M 

MIRROR, an interactive home gym, launched on Thursday with $38 million in funding. Users stream live and on-demand fitness classes through a tech-enabled mirror that lets them personalize their workout and receive real-time instruction throughout. Investors include Spark Capital, First Round Capital, Primary Venture Partners, BoxGroup and Brainchild Holdings. [Built In NYC]


image via shutterstock

SmartAsset expands NYC headquarters in NoHo

Fintech company SmartAsset announced an expansion to its NoHo offices. It went from 10,000 to 13,500 square feet in its location at at 632 Broadway. The company recently raised $28 million in Series C funding and has made a number of hires. In the past year, it’s doubled its overall headcount and plans to add 200 more employees in the near future.


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Packet raises $25M Series B to fuel expansion

Packet, a bare metal automation platform for developers, announced it raised $25 million in Series B funding. It will use the investment to expand product, engineering, sales and marketing teams and expand to new markets. The round was led by Third Point Ventures, with participation from Battery Ventures, JA Mitsui Leasing, Samsung NEXT, and existing investors SoftBank and Dell Technologies Capital. [FinSMEs]


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Grubhub acquires LevelUp for $390M

Food delivery platform Grubhub has acquired digital ordering platform LevelUp for $390 million. As part of the deal, the entire LevelUp team (which is headquartered in Boston) will be joining Grubhub, potentially as its own brand within the company. The acquisition will help Grubhub take more orders, as well as manage customer interactions over the web.  [TechCrunch]


image via custora

Custora raises $13.75M in Series B funding

Custora, a customer segmentation platform built for retail, raised $13.75 million in Series B funding to grow its reach. The round was led by General Catalyst with participation from Foundation Capital and Greycroft, bringing its total funding amount to $20.3 million. The company was founded in 2011 and now works with major retailers, including seven of the top 20 retailers in the U.S. [FinSMEs]


Image via beeswax

Beeswax welcomes new hire to its executive team

Bidder-as-a-Service company Beeswax announced it has appointed Cadi Jones as commercial director in its London office. Previously, Jones was the commercial innovation director at Clear Channel International. In her new role, she will be responsible for expanding Beeswax’s international presence and calling on her experience turning a traditional media company into one that reflects the new age of automated digital advertising. [Press release]

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