Most consider New York City to be the media capital of not just the United States, but the entire world. Between its population of over eight million people, a slew of global headquarters and the unmistakable lights of Times Square, it's not difficult to see why. Many of the brands we interact with on a daily basis have chosen to make New York its headquarters, and naturally, the world's most powerful advertising agencies have followed suit, allowing them to foster meaningful relationships with not just brand stakeholders but the consumers who make all of New York possible.
It's not just the big agencies in the game anymore, either. Agencies with boutique appeal, focused capabilities and talented teams have entered the advertising race as a way of allowing brands to differentiate themselves in ways never before possible. Whether a hot industry disrupter or a longtime advertising leader, these are the 15 advertising agencies lighting up New York right now.
Advertising Agencies In NYC To Know
- Bliss Point Media
- Integral Ad Science
- Share Local Media
- DDB Worldwide
- McCann Worldgroup
What they do: Bliss Point Media uses insights derived from diving into statistical analysis and computer science to develop advertising solutions that put clients ahead of their competition. Scalable solutions from the agency focus on marketing outcomes, funnel attribution and industry trends to discover marketing activations with staying power. This helps diversify channels and define what’s important to reach milestones that reflect on modern success.
What they do: While not an agency, Integral Ad Science is a pillar in the adtech space. The company offers crucial measurement capabilities to advertisers utilizing digital techniques to find results, ensuring messages are properly optimized and reaching the right audiences. Integral Ad Science optimizes marketing efforts for maximum viewability across devices while keeping brands safe from reputation damage or fraudulent engagement on advertisements.
What they do: Fluent is a highly-skilled team of marketing experts designing scalable marketing programs for brands that lead to measurable results and better overall performance. The agency dedicates itself to enhancing customer acquisition strategies across the board to drive app installs, subscription rates, inbound calls and qualified leads of all varieties. The agency prides itself on tapping into unique customer insights to build connections and drive performance.
What they do: Animoto makes it easy for brands of all sizes to create engaging video content on a budget, featuring an innovative video production tool that captures audience attention and efficiently drives traffic. The drag-and-drop creator allows users to use templates to build out storyboards, bring in photos and clips, add customization features and watch as their footage comes to life, instantly ready to be shared across all marketing channels.
What they do: Caprola Squad merges an expertise in both sports and advertising to create unique solutions that allow teams, athletes and brands to extend their reach and become household names. Services from the agency include digital marketing, graphic design, print advertising and social media marketing, with consulting services available as well so clients can engage in PR and contractual negotiations with peace of mind.
What they do: Share Local Media is bringing one of the most efficient and widely-used advertising methods into the digital age, offering a direct-mail solution for startups and e-commerce websites. Several delivery options are available to choose from including a consumer-tailored shared mail option and an API-enabled personalized mail platform that gives brands unprecedented control over sharing their message.
What they do: Every brand will require a shift in how it presents itself over time. Because of this, 360i aligned its services to offer best-in-class creative and media support that tackles advertising challenges of all kinds. From consumer insights and programmatic media capabilities to social media, brand design and analytics services, 360i’s expertise ensures brands pivot favorably with existing audiences while genuinely appealing to previously missed consumers.
What they do: Anomaly is a full-service advertising agency that offers a new and effective model for discovering new audiences and effectively converting them into customers. A mix of traditional, digital and interactive techniques are leveraged to develop innovative approaches to problem solving and brand building. The agency analyzes client issues as broadly as possible to create executions that are impactful across the business.
What they do: The Barbarian Group is a fully-digital advertising agency that utilizes years of expertise and a firm grip on industry practices to create innovative solutions that cut through the mix. Interactive digital content that spans video, social media and search mediums allows the agency to create new solutions for each client’s unique challenge and deliver forward-thinking campaigns.
What they do: BBDO is a global leader in advertising solutions with more than a century of experience in representing brands and activating exciting products. The agency houses more than 250 offices across 80 countries, offering a full-range of creative, digital, media, strategy and marketing services to propel brands to success.
What they do: Day One Agency is a team of creative communication experts delivering brand solutions that leave an impact on consumers, focusing its efforts on both the next 24 hours and the next 10 years. Working with clients like Chipotle, Abercrombie, H&M and Nike, Day One Agency shapes brand stories to leave the most impact on viewers and amplifies them through creative, social media, branding, activation and influencer techniques.
What they do: DDB Worldwide operates on a global scale to discover the uniquenesses in each brand and display them wherever in the world they will make the strongest connections. Between creative, strategy and a full range of advertising capabilities, the agency and its wide-ranging team of specialists consistently discover differentiating factors in emerging brands and legendary entities that include Kellogg’s, Johnson & Johnson, McDonalds, and many more.
What they do: Juice Pharma focuses on solving real-world challenges in the pharmaceutical industry through creative means, utilizing a 360 degree strategy that incorporates customer experience, data science and creativity to reach results. The agency focuses on multiple channels when creating content, building campaigns that include customer journey mapping, medical strategy, customer insight research, package design, experiential, full-stack development and additional services.
What they do: With clients like Verizon, Mastercard, IKEA and Coca-Cola, McCann Worldgroup is home to creative and strategic advertising professionals working at the top of their games to create iconic campaigns that turn consumers into customers. Traditional, digital, creative, strategic, media and interactive services are available across all of the agency’s more than 120 offices, influencing pop culture with each activation.
What they do: Publicis has decades of experience in leveraging strategic, creative and digital services to bring huge brand ideas to life. Mixing technology, creativity and intelligence allows the agency to stay on top of the game while applying tried-and-true methodology to client challenges, building traditional and digital campaigns that have reach across mediums.